Southeast Asian media underwent unexpected changes
during the 1980s and 1990s as a result of complex interactions among
economic, political, and technological forces. These three factors
pushed first in one direction, then in another as conditions shifted
rapidly, faster than policymakers could comfortably react. The
resulting confusion surprised and baffled political leaders who
struggled to cope with changing realities. An important by-product
was a seemingly greater openness in the media, which occurred even
though it generally was resisted by power elites—openness threatened
the status quo and therefore their hold on power. Among their
problems was an erosion of public confidence as a result of the
economic decline and political challenges that could not be quashed
as had been done previously because new information technologies
allowed opponents to communicate freely and to mobilize their own
supporters.
Complicating these circumstances were privatization
policies enacted as a tactic to neutralize the effects of changing
technology. In Malaysia, the key to broadcasting privatization was
that while the commercial stations were not owned by the state, the
corporations that did own them were intimately associated with
leading political figures and with UMNO, the lead party in the
national coalition. Therefore, the private networks and stations
could be expected to harmonize their operations with the wishes of
political leaders. Nevertheless privatization diminished the reach
and influence of government-controlled media and reduced the control
of officials over radio and television content.
In the following discussion, conditions that
produced these policy shifts are examined and the actions of
policymakers are analyzed. Of course, it is not possible to study
here every country in the region, and so this report will focus
mainly on Malaysia, Indonesia, Singapore, and Thailand. In addition
to these four there are seven other countries in Southeast
Asia—Philippines, Cambodia, Laos, Vietnam, Burma, Brunei, and East
Timor. There are very large differences among these nations—ranging
from Burma, at the bottom in its economic development, to Singapore,
among Asia’s economic leaders. Similar variations in politics,
culture, history, and language divide nations in this small region
of the globe.
Southeast Asian economics
The origins of Southeast Asia’s economic structures
can be found in the colonial practices that provided an initial
entry into the global commercial system. How patterns emerged
depended on the colonizer and its specific commercial objectives. In
Dutch East India, production of spices, sugar, and related goods led
to the institution of plantation economies across much of what is
today Indonesia. In British Malaya, which began its development
later, mostly in the nineteenth century, tin mining was the key raw
material. Tin from Southeast Asia fed Europe’s booming food canning
industries in the 1800s. Later, as automobiles came into use in
North America and Europe, the demand for rubber produced the
establishment of rubber plantations across Southeast Asia,
especially Malaya.
Although food products, tin, and rubber remain
important as an economic mainstay, from 1970s onward, the most
developed of the countries in the region pursued import substitution
and industrialization policies based upon direct foreign investment.
Of particular importance was construction by US and Japanese firms
of offshore electronic component manufacturing plants. By the 1980s,
most electronic equipment employed integrated circuit (IC)
components. ICs are electronic devices containing multiple
transistors, diodes, resistors and capacitors in a single package
smaller than a postage stamp. Looking for locations to produce low-
ICs and other components, manufacturers like Fairchild and Sony
found Singapore a welcoming place, and by the early 1970s they had
built huge factories. Within a few years, other production centers
were set up to the north in Malaysia, and within a few years that
country had become the world’s leading producer of electronic
components (Pang & Lim, 1977), a leadership Malaysia maintained for
many years afterwards. An important proviso for foreign companies to
gain access to Singapore and Malaysia’s low-wage workers was
compulsory technology transfer. This key policy allowed both
countries to build human capital capable of constructing domestic
industrial bases of their own.
By the end of the 1980s these policies had made
Southeast Asia the source of much of the world’s manufactured
electronic components and consumer electronic equipment such as
VCRs, TVs, air conditioners, CD Players, boom boxes, and so on.
These successes brought capital into the region and introduced
Singapore and Malaysia into the club of economic "tigers" of Asia. A
particularly powerful stimulus for the region was the explosion in
popularity of the personal computer. Each PC required a large number
of ICs and many manufacturers found it advantageous to produce the
components in Malaysia or Singapore and then assemble computer
sub-units at plants nearby. These locally built computers quickly
found their way into domestic markets, thus providing cheap
computers throughout Southeast Asia at an early date. Enthusiasm for
computers generated unprecedented demand for information technology
training at local universities and vocational institutions. The end
result was a population that was wealthy enough to afford computers
and sufficiently knowledgeable to participate in what has become
known as the information revolution. Malaysia and Singapore’s
knowledge industry workers grew out of this particular set of
conditions. To a lesser extent, this pattern could be seen also in
other Southeast Asian countries (excepting Laos and Burma, the two
countries where domestic policies and underdevelopment were barriers
to participation in electronic technology initiatives).
Like other developing regions, Southeast Asia's
economies were characterized by a significant degree of state
ownership, and this was particularly true in sectors such as
information and communication industries. And, as in other parts of
the world, efficiency of these state owned enterprises was uneven at
best. In Malaysia, for example, the government-owned voice and data
monopoly, Malaysia Telekoms, was notoriously underproductive. In the
early 1980s, the backlog of line orders numbered in the hundreds of
thousands and anyone wishing to obtain new telephone service could
expect to wait about two years for a line. However, in 1981 there
was a change in government that signaled a shift in economic
policies. In that year Dr. Mahathir Mohamad was elected Prime
Minister. He was typical of a new generation of Southeast Asian
political leaders that arose in the 1980s and 1990s—a group noted
for their commitment to economic growth and technocracy. Mahathir
immediately introduced plans to make state owned enterprises more
efficient and accountable to their stakeholders.
In Southeast Asia, as across the globe generally, an
important developmental thrust was embodied in policies of
neo-liberal market economics. In Malaysia, this meant privatization
of any state owned enterprises that could stand on their own. To the
surprise of many observers, privatization included even the
information sector, including Malaysia Telekoms, which was sold off
to a private corporation owned by local mostly ethnic Malay
entrepreneurs (see Kennedy, 1990). Privatizing a large portion of
the public sector firms reduced government costs and if successfully
executed, public services could be enhanced as well.
Information technology projects
In Malaysia and Singapore, national political
leaders were so taken by the economic potential in electronics they
devised plans to leverage their competitive advantage in this field
into leadership in information technology. In Singapore, the
initiative took shape as the "Intelligent Island" project, while in
Malaysia the effort coalesced around what was known as the
Multimedia Super Corridor. Both plans took advantage of
comparatively ready local access to personal computer technologies.
By structuring incentives to encourage development of IT activities,
the two countries believed they could emerge as regional "hubs" for
electronic communication and commerce. Computer ownership was
largely an urban phenomenon in most parts of Southeast Asia, yet by
the end of the 1990s, slightly more than 30 percent of Singaporeans
owned Internet accounts, and there were personal computers in
roughly 40 percent of homes. These figures generally paralleled
adoption of other electronic information gadgets. Approximately half
of Singaporeans carried a pager and almost one-third carried a
cellular telephone. Singapore had the best access to international
telephone service in Asia, 55 telephone lines per 100 population,
exceeding even Japan at 49 per 100 population ("When India," 2000).
Even though Singapore was a regional leader, there were impressive
figure in other countries of Southeast Asia.
Broad adoption of technology was considered a
prerequisite to achievement of economic goals. Authorities promoted
use of new information technologies—technological leadership not
only would drive commercial expansion, it would legitimize national
claims of modernity and technical advancement. Singapore and
Malaysia mounted particularly aggressive campaigns to expand the
information technology sector. Under a government-sponsored
Malaysian project, it was possible in the mid-1990s to open an
Internet account for the equivalent of about ten dollars USD, and
online access would then be available for less than forty cents per
hour. Similar services were available in Singapore. Only a few
countries showed a lack of interest in the information revolution:
Burma and Laos had no Internet service at all until after 2000, and
Vietnam allowed operation of only a limited number of state-owned
Internet service providers.
In Malaysia, the main technology thrust, one having
a splendid vision for national development, was the Multimedia Super
Corridor (MSC). This project’s aim was to catapult Malaysia into
information technology leadership. The MSC was expected to function
somewhat along the lines of the Silicon Valley in the United States.
It was an innovative concept—the MSC initiative comprised several
different facets including a physical geography, a set of laws and
policies, as well as a human resource component. This project was
given a very big boost by unflagging support from Malaysian Prime
Minister Dr. Mahathir. He pronounced that, "if the MSC is set up in
this region, we can learn new technology and we may even be involved
in the technology and be more adept in its application than others"
(Ashraf, 1997). In his view, this project would enable his country
to emerge as a major player on the world’s economic stage. According
to the Prime Minister, Malaysia had "succeeded in becoming an
industrial nation" but then he urged his countrymen to "focus on our
national development. Once we have become a developed nation, we
only need to whisper and others will pay heed to our whispers"
("Acquiring IT," 1997).
The MSC was physically located in a 15km by 50km
swath of the central part of the peninsula south of Malaysia’s
capital Kuala Lumpur, in total a territory of 270 square miles. At
the southern end of the MSC is situated Putrajaya, a planned city
being built as a new government administrative center. Also nearby
is the Kuala Lumpur International Airport (KLIA). Putrajaya was
intended to demonstrate Malaysia’s technical capability and
incorporated plans for "paperless offices," electronic
record-keeping, video conferencing, digital databases of all types,
and so on. A model city was also incorporated in the MSC plan. Known
as Cyberjaya, this was to be an "intelligent city" maintaining a hub
of a 2.5-10 gigabit telecommunications network for the district.
Previously, MSC’s land had been open jungle and palm oil
plantations, but with the infusion of funds the district began a
transformation into a research and technology center, complete with
an advanced information and electronic communication infrastructure.
The whole point of the elaborate show of
technological capacity was to attract financial investment from
abroad. To this end Malaysia mounted an energetic promotional
campaign, headed by Prime Minister Mahathir. In behalf of the MSC,
he made visits to Japan, Europe, and the United States. At one stop
in California, he made a pitch to potential Hollywood investors. On
this occasion, the Prime Minister had to face the very individuals
whom he had frequently criticized for their cultural products. He
offered his listeners an opportunity to join in an enterprise that
presented countries like his a chance for "deeper fulfillment" and a
"cultural context that went well beyond American pop culture" (Goh,
1997).
As the campaign for foreign investment gained
impetus, it became clear that foreign enterprises that might be
interested in the MSC project were wary about Malaysia’s information
policies. The country’s rigorous censoring laws were an anathema to
information philosophies among Americans in particular. In the Prime
Minister’s California meetings he attempted to reassure corporate
officials of his commitment to basic principles in the MSC. These
comprised a number of key points such as: Free ownership in the
corridor’s IT firms; unrestricted hiring policies including the
freedom to recruit expatriate workers; a high quality technical
infrastructure; a guarantee that Malaysia would protect intellectual
property rights through comprehensive cyberlaws; and most important
of all, no censorship of the Internet.
The focus of the country’s "cyberlaws," was legal
protections against abuses of e-commerce and intellectual
properties. Although the concepts embodied in the legal framework
changed as time passed, the original plan was to be embodied in the
Multimedia Convergence Act, which would have four objectives 1) to
create means under law for digital equivalents to personal
signatures, 2) a set of laws protecting against hacking, tampering,
and other attacks against computers, 3) protections of intellectual
properties, and 4) protections for practice of medicine over public
digital networks (Ahmad, 1997).
Meanwhile, Singapore’s technology initiative was
titled "intelligent island," and it intended to turn the entire
country into a city-state technology demonstration program. The
concept for this plan was first proposed in a government document
published in 1992 titled "A Vision of an Intelligent Island." In
this document Singaporeans were called to become part of a plan that
would make their nation an "Intelligent Island . . . among the first
countries in the world with an advanced nationwide information
infrastructure. It will connect virtually every home, office school,
and factory" (Cited in Yeo & Arun, 1999). The concept, as ambitious
as it was, had public appeal. Singapore possessed a comparatively
tiny geography, approximately 20 by 11 miles but it enjoyed one of
Asia’s strongest economies. Singapore’s information technology
infrastructure had become the most developed anywhere in South and
Southeast Asia. Information Society Index figures compiled in 1999
by the International Data Corporation showed that Singapore’s
economy was the world’s fourth most information driven, and
projections indicated a continuing growth through the next few years
("Singapore—data," 1999).
The Intelligent Island concept was built around a
project called the "Singapore ONE [One Network for Everyone]". This
project, launched in 1997, will eventually provide for the
installation of wired technology across the entire island, making a
national network interconnected with the Internet available to
nearly all homes, businesses, and institutions. Ultimately, the plan
calls for the connection of 95 percent of residences to be
electronically hooked up with government, telecommunications, and
computer services. The Singapore ONE project utilizes an optical
fiber network that when completed is expected to total approximately
186,000 miles of fiber. Implementation was to be realized in stages,
with an initial goal of 400,000 subscribers by the end of 2001
(Tort, 1999).
Senior Minister and former Prime Minister Lee Kuan
Yew spelled out Singapore’s need to adjust legal frameworks to
accommodate his country’s technological initiatives, explaining at
the Asian Media Conference in Los Angeles in October 1998 that "the
new media technology is here to stay" and "although it may take some
time, morality and wisdom must find a way to control and tame the
new technology to preserve the fundamental values of society." To
accomplish this, he proposed the adoption of new laws to "combat
cross-border crimes in cyberspace" ("Media will stay," 1998). In
response, Singapore’s governing structure for telecommunications was
reorganized to integrate policymaking and law enforcement bodies. In
March 1999, the government announced the merger of the
Telecommunication Authority of Singapore (TAS), the National
Computer Board (NCB) and portions of the Singapore Broadcasting
Authority (SBA) into a new agency to be known as the Information
Technology and Telecommunication Authority (ITTA) of Singapore.
Concurrently, the Ministry of Communication was renamed as the
Ministry of Communication and Information Technology.
Singapore, like Malaysia, used its information
technology emphasis as a strategy to advance claims on region
industrial leadership. To achieve this, the country had to maintain
an open and competitive environment for commercial enterprise. For
example, beginning in April, 2000, Singapore Telecom, which had long
maintained monopoly over voice and data services, had to face
competition for the first time in the landline market. By then,
cellular services had already grown into a huge market shared among
several providers, including SingTel. Although a number of large
hardware manufacturers had built facilities in Singapore—among them
Hewlett-Packard, 3COM, and Cisco Systems—policies for information
media were more restrictive, and economic liberalization in this
sector moved much more slowly than in Malaysia.
SingTel, which was 76 percent owned by the Singapore
government, followed a business strategy similar to policies
Malaysia adopted for its MSC—to seek foreign investment and assets
to strengthen its claim on regional leadership. A big disappointment
was SingTel’s failure to win a bid to acquire Cable and Wireless HKT
in 2000. It lost out to the small upstart Pacific Century
CyberWorks. On the other hand, SingTel, did strike a deal with News
Corp, the Rupert Murdoch media conglomerate for regional broadband
services ("Wake-up call," 2000). Singtel likely pursued such
partnerships because of Singapore’s belief that its competitiveness
in a globalized environment required powerful regional and
international alliances—ownership and protection by the Singapore
government would not alone ensure marketplace power.
It is clear that there was a sense of competition in
technological capacities between Singapore and Malaysia. Singapore’s
Senior Minister Lee Kuan Yew foresaw that "we will face stiff
competition from Malaysia. . . . Policies that we adopted which have
made for our success are now followed by our neighbors" (Cited in
Hiebert, 1997). Despite these expressions, . Singapore has an
enormous advantage in the IT area. According to one survey reported
in the Far Eastern Economic Review among a diverse group of 49
countries examined around the world, Singapore was ranked second in
technology infrastructure, far above Malaysia’s ranking of
nineteenth. In addition, Singapore was ranked second in computer
literacy while Malaysia was ranked twenty-eighth (Hiebert, 1997). In
many ways, the winner of the competition will be irrelevant because
Malaysia and Singapore have tightly integrated economies and if one
wins, so will the other.
Excitement over Malaysia’s and Singapore’s
technology projects was great and their sweeping visions captured
the public’s imagination. In Malaysia this was particularly
palpable. Its MSC project was closely linked to a grand concept
called "Wawasan [Vision] 2020." Vision 2020 referred to the Prime
Minister’s call for Malaysia to attain the status of a developed
country by the year 2020, a concept heavily promoted by the entire
government apparatus and the leading political parties. Enthusiasm
for Vision 2020 was sustained even as the economies of Southeast
Asia suffered a stunning loss of confidence beginning in 1997.
Economics, politics, and communication technology
Southeast Asia’s information technology ambitions
encountered severe trouble in 1997. That was the year the Asian
financial miracle derailed, as an economic crisis swept from one
country to another across East and Southeast Asia. Weaknesses in the
economies of Korea, Japan, and Thailand had been well documented,
and each country had been working feverishly to head off their
problems. Financial institutions in those and a number of other
Asian countries were weakened by non-performing loans, contributing
to a rising loss of confidence among investors. A trigger for what
turned out to be a full-scale crisis was the devaluation of the Thai
Bhat in July. Over succeeding months, the economic picture grew
increasingly grim. Among the hardest hit was Indonesia, where the
Rupiah lost much of its value against major international
currencies.
Across Southeast Asia, there is an assumption that
government stability depends upon continued growth in citizens’
personal incomes and wealth. This belief was put to the test when
the steep economic decline of 1997 and 1998 occurred. It is possible
to say that at least two changes in government took place as a
direct or indirect result of financial problems, one in Thailand and
another in Indonesia. Of these, by far the more remarkable case was
Indonesia where President Suharto had held power since the overthrow
of Sukarno more than thirty years before. Of course, Suharto’s
departure was a result of more than just an economic downturn.
Indonesia’s political conditions degenerated rapidly
in 1998 after the January selection of B. J. Habibie as Suharto’s
vice president. In the ensuing months, student protests escalated in
the main cities, especially Jakarta. Amid the confusion, the
Internet became a crucial means of communication among dissidents
and protestors. The turning point came on May 12 when five students
were killed by police in protests at Trisakti University. In the
aftermath, outraged demonstrations around the country produced even
more violence, leading to a peak on May 15 when more than 500
protesters were killed ("Indonesia awakes," 1998). Suharto’s rule
thus became untenable in the face of the widespread bloodshed, and
on May 21, he stepped down.
Responding to crises such as Indonesia’s power
transition, Southeast Asia's radio and television media found
themselves overwhelmed by new technological competitors. Many had
surfaced during the 1970s and 1980s, such as broadcast satellite
television, video, video CDs, DVDs, and cable. But the growth of
Internet presented a largely unexpected challenge to conventional
over-the-air broadcast outlets. Whereas governments had always
managed the flow of information within their borders, the new
technologies could not be controlled in the same way as before.
Indonesian opposition forces were quick to exploit the Internet.
They discovered that the Internet offered them a tremendous capacity
to communication across the whole of the archipelago. Anti-Suharto
activists employed Internet chat rooms, mail lists, and Web sites in
their campaign to drive his government from power. These
communication tools were beyond the reach of authorities who were
powerless to stem the rising public sentiment against the Jakarta
regime. Opposition came not only from those who wanted a new
government but also from groups arrayed to seek independence or
autonomy from central Indonesian governance. Most prominent among
these were activists in the Aceh, East Timor, and Irian Jaya
provinces.
But the Internet was not only used by opposition
groups and activists, ordinary citizens mystified by the rapidly
evolving political conditions found it useful as a means of staying
informed on events. Perhaps the most important and influential
Internet information channel was the US-based Indonesia mail list
"apakabar." This list was described by T. Basuki as a factor that
"helped accelerate Indonesian society’s awareness of the need for
change as it encouraged open and democratic debate on issues"
(Pabico, 1999). Of course the accuracy of reports was often suspect.
Descriptions of untrained onlookers could not be wholly trusted, and
there were cases of outright fabrications disseminated through the
Net purely for political advantage.
The vital role played by the Internet in the
country’s political transition was unification of disaffected
Indonesians no matter where they lived. The island geography of
Indonesia had always worked against any concerted country-wide
action, but the Internet brought together not only people scattered
across the archipelago, but even those living abroad. One such
person was Abigail Abrash, an Indonesia employed by the Robert F.
Kennedy Memorial Center for Human Rights in Washington, D. C. When
the confusion and violence in Jakarta made it difficult to get full
accounts of events, she contributed summaries of U. S. news media
reports about Indonesia to mail lists, while reading reports from
other correspondents in Indonesia. Abrash was astonished to discover
that "even remote towns in Indonesian Borneo [Kalimantan] were
‘wired.’" On this she concluded that "in a country that’s as
far-flung as Indonesia, the Net has meant that people have been able
to communicate at a time like this." Anonymity and the extent of the
Internet supplied opposition groups more security. As one writer in
a chat group said, "one or two people saying [they are opposed to
Suharto] are easily dragged away and silenced. One or two million it
is not so easy" (Marcus, 1998).
Online newspapers and other news sites were
additional important sources of information available on the Net.
International news media such as the BBC and CNN were particularly
favored by Internet users. Singapore’s Straits Times was one of the
most popular in providing coverage within Southeast Asia. This
newspaper’s online edition reported a huge increase as a result of
the turmoil in Indonesia. It claimed a 40 percent increase in hits
during 1998 from the preceding year, mostly due to a 25 percent
growth in hits from overseas readers. The newspaper guessed that
coverage of the troubles in Indonesia and the dismissal and
subsequent trial of Malaysia’s Deputy Prime Minister Anwar Ibrahim
were causes of the growth. Straits Times’ online edition journalist, Raoul Le Blond, described eye-witness accounts he collected via
e-mail from his readers. He reported receiving messages from Chinese
Indonesians containing stories of violence given to him for
publication via the online newspaper because "access to their local
media was blocked to them" ("ST Interactive," 1998).
Economics, politics, and privatization
As economic conditions worsened, inefficient
government enterprises suffered more and more, giving greater energy
to neo-liberal economic conversions already underway. This played a
major role in reshaping Southeast Asian media through privatization,
so much so that public service broadcasting came under threat in a
number of countries. In Indonesia, for example, by 2002 there were
six private channels on the air including RCTI, SCTV, TPI, Indosiar,
ANteve, TransTV and MetroTV. These were all arrayed against the
government channel TVRI. Prior to privatization policies of the
1990s, in all of Southeast Asia only the Philippines had a dominant
private system of broadcasting.
Malaysia was the region’s first to privatize in
1983, partly in response to the Mahathir government’s general moves
to shrink state ownership. In addition, privatization was intended
as a measure to reduce the rapid loss of Radio Television Malaysia’s
television audiences to VCRs—most videos in circulation were
uncensored and were deemed threatening to Malaysia’s unification
policies. TV3 (TV-Tiga) as the first of the private stations was
known, signed on the air in 1984. Further private channels joined
the action soon, including MetroVision[1] starting in February 1995,
and in 1998 a fifth channel was added, called NTV7, operated by
business interests based in East Malaysia and intended to "foster
closer relationship and better integration between the people of
Sarawak, Sabah, and Peninsular Malaysia" ("NTV to begin," 1996).
The diversity in ownership afforded by privatization
failed to produce much diversity in content. Even though Malaysia’s
TV3 was privately owned, its license was awarded to companies and
individuals closely associated with UMNO and other parties of the
national coalition, Barisan Nasional, and franchises that came along
later were given to groups having the same types of political
connections. Zaharom (1996) found in his analysis of the licensing
process in Malaysia that instead of producing a broader range of
viewpoints, privatization merely transformed state monopolies into
"private monopolies" that extended "the tentacles of the ruling
coalition and its allies even wider across the Malaysian economy,
adding economic and cultural domination to what is already a virtual
political domination" (p. 52).
Across Southeast Asia, similar developments in
privatization were evident. Ubonrat (1997) found in Thailand after
the free speech movement of 1992 forced government to authorize
additional television stations and to deregulate cable and satellite
television that "although the deregulation policy for the Thai
broadcast media has opened up the system to more actors, it is
confined to a handful of large corporations" (p. 74). The economic
power wielded by these favored corporations prevented other firms
from competing successfully against them. In Indonesia under
Suharto, it was well known that private stations could only win a
license if they gave a significant block of ownership shares to
members of the Suharto family, mainly Suharto’s children.
Consequently, privatization did not produce a freer and more open
"market of ideas" but instead simply reinforced existing power
structures. In each country, newly licensed stations were linked
firmly to their governments and to majority political party
interests.
In the post-Suharto era, five new television
stations were issued broadcasting licenses in Indonesia, but their
startup was slow-moving due to the weak economy. Metro TV and
TransTV were the only ones to start transmissions by 2002. Even
without the additional broadcasters, intense competition caused by
the new stations threatened to create a chaotic environment and to
place extreme pressure on the troubled national public service
broadcaster. This came to a head in late 2001 when the Indonesian
parliament took up the problems of TVRI. The government station did
not carry advertising, but was financed by the receipt of 12.5
percent share of the private TV stations’ ad revenues. Although
there had been an increase in advertising earnings among the private
stations, it was not enough to cover TVRI’s rising expenses. For a
number of years, many within the field of broadcasting had
considered the possibility of altering the official status of the
organization, either by making TVRI a public corporation (that is,
publicly-owned but not government controlled) or by selling the
network to private investors. As Parliament weighed options, TVRI's
Director, Sumita Tobing, argued in favor or an outright sale noting,
"I do not believe that TVRI will be able to improve its
professionalism as long as it is run by civil servants" ("Tough
challenge," 2001. She rejected the notion that the organization
could survive by increasing support from raising funds from viewers.
According to her, "I do not think it is feasible because 70 percent
of our viewers are poor people in rural areas."
The conversion of TVRI finally occurred in May 2002.
Its new status was neither a private organization nor a public
corporation. It was reorganized as a limited liability state-owned
corporation, rather than as a private company. The management
structure underwent review and articles of incorporation were
drafted. The new company’s financial position was made difficult by
the fact that it had not received payments of about 300 billion
rupiah from private stations’ share of advertising. This produced
debts to foreign film suppliers of approximately 260 billion rupiah.
The biggest problem the new company faced was bloated staffing—about
7,000 persons were on TVRI’s payrolls as the company started its new
life ("Time to join," 2002).
Looking ahead
The changes introduced by technology, monetary
conditions, and consequent political adjustments continue to
reverberate across the region. Indonesian economic restructuring has
so far been primarily aimed at balancing government finances by the
sales of state assets. It has proceeded slowly, and the Director
General for state enterprises I Nyoman Tjager had to admit in
mid-2001 that no funds had been generated by the sell-off of
government-owned corporations. Plans to divest in cement and
pharmaceutical industries met resistance from legislators and wary
foreign investors ("Privatization amounts," 2001). However, media
privatization is still moving ahead in Indonesia and some other
countries, though its pace has been distinctly slowed by the
region’s sluggish financial recovery and by policymakers’
foot-dragging. For example, Malaysia’s private station TV3, along
with its print media sibling New Straits Times Press group, were in
dire financial distress by 2002. TV3’s debts were forcing it into
insolvency and producing such a drag on the parent holding
corporation Malaysian Resources (MRCB) that its chief executive
officer was forced to resign at the end of 2001 ("MRCB to spin,"
2001). In Thailand, privatization of Internet services brought hope
that the high costs of Net access could be reduced. Internet
Thailand staged its initial public offering in November 2001, but
its stockholder structure ensured state involvement through 49
percent government share ownership ("Challenge of privatization,"
2001). In any case, as has been shown, authorities have tended to
arrange privatization so that stock in new media firms are owned by
corporations held by political parties or by investors aligned with
political leaders, thus assuring that government officials could
retain control. Still, private media have goals and interests that
diverge from public media, and this means that a different menu of
choices have become available since the 1980s. State stations are
inclined to promote government dealings and development projects,
while private broadcasters are more likely to cater to viewers’
preferences, both in the sorts of programming scheduled and in the
glitz and polish of their presentation. Private television stations
have also tended to schedule far more program imports from the US
and other popular culture centers.
Nevertheless, measures to have been taken regain
control over information channels in countries of the region, though
strategies have differed. In the Philippines, the E-Commerce Act of
2001 was enacted in the aftermath of the ILOVEYOU virus that caused
havoc around the world after its release by a Manila hacker. The
focus of this legislation was provision of a uniform standard for
e-business but, significantly, it defined broadcasting and cable as
part of the telecommunications business, not as a distinct media
business ("The view," 2001). In Malaysia, renewed interest in
curbing online media content arose in 2001. Rais Yatim, Minister in
the Prime Minister’s Department, spoke on this at a cyberspace
seminar where he criticized "hate messages, seditious writings and
e-mail advocating religious dissent." He denied any official
reversal of position on Internet censorship saying "of course there
will be no censorship" but continued that ". . . we did not exclude
our right to make laws needed by the country" (cited by Cheesman,
2001). Later, Malaysia’s Sun newspaper fell afoul of officials when
it ran a Christmas Day story on a purported plot to kill Malaysia’s
political leaders. In the ensuing furor, a total of 42 journalists
were fired, apparently under government pressure ("Malaysian Press,"
2002). Finally, in Indonesia, critics claim that inflammatory
reporting of communal violence has led to heightened tensions. North
Maluku Governor Muhyi Effendie "warned" TPI and RCTI, two private
television networks that had carried reports on clashes in the area.
Other officials urged media to practice self-censorship in order to
preserve calm ("Media self-censorship," 2001). Subsequently, a
restructuring of government oversight was announced with the
creation of the State Ministry for Communication and Information, a
move that was received unhappily by local journalists. The Alliance
of Independent Journalists expressed dismay over the creation of an
entity that resembled the discredited former Ministry of
Information. AJI Secretary-General Didik Supriyanto termed the move
"antidemocratic, antireform, and unproductive" ("Information
ministry," 2001).
In the end, media reform in Southeast Asia has
momentum that cannot be arrested easily, even though political
figures are attempting to guide and limit the process. Changes in
governments across the region provide some assurance that
information policies will continue to evolve toward transparency and
openness, at least in a halting way. The world’s longest serving
democratically elected national leader, Dr. Mahathir of Malaysia
announced in 2002 that he would step down from his post by October
2003, and transitional leadership in this and other countries were
in place or expected within a few years. What this new generation of
political figures will bring to the functioning of media cannot be
fully predicted, but they are likely to remain caught between public
desire for less restrictive media rules and politicians’ impulses
for control. Perhaps economies of the region cannot recapture their
former brilliance. Competition for industrial production has shifted
greatly toward the powerhouse to the north, China. However, these
countries can still be factors in global information technology
development, provided their domestic policies can be made conducive
to international participation.
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[1] MetroVision quickly encountered financial
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About the Author
Dr. McDaniel is Professor in Telecommunications and
Director of the Center for Southeast Asia Studies, Ohio University.
Previously, he held the post of Director, School of
Telecommunications from 1976 to 1990 and 1994-1996. Prior to joining
Ohio University in 1970, he was employed in broadcasting in the
western United States. In 1983 and again in 1989, he was named Ohio
University's Outstanding Graduate Faculty Member. In 1990, he was a
Fulbright Southeast Asia Regional Research Fellow. He has twice been
recipient of Ohio University’s Baker Research Award.
McDaniel also holds a position as staff consultant
at the Asia Pacific Institute for Broadcasting Development (AIBD), a
UN-chartered agency providing research and training assistance from
its headquarters in Kuala Lumpur. Since 1981 he has had annual
assignments with AIBD to provide training and research assistance in
the region.
Select Publications
Electronic Tigers of Southeast Asia: The Politics of
Media, Technology, and National Development, Ames, IA: Iowa State
University Press, 2002.
Fundamentals of Communication Electronics, Dubuque,
IA: Kendall/Hunt, fourth edition, 2002.
A Manual for Media Trainers: A Learner-Centered
Approach, Kuala Lumpur: UNESCO/AIBD, 2001, with Duncan Brown.
"Southeast Asia’s Electronically Charged Media
Revolution." Nieman Reports, LVI (2002).
The Future of Socialist Media in the Post-Soviet
Era: Notes from Asia. In Lara Lengel, Communication, Social
Discourse, and Political Change in the former Socialist World,
Hartford, CT: Ablex, 2000.
"Broadcasting and Revolutionary Politics in the
Socialist Libyan Arab Jamahiriya," in Broadcasting in the Arab
World, Douglas A. Boyd, Ames, IA: Iowa State University Press, third
edition, 1999.
"Vietnam: The Environment for Management Development
in the 21st Century," Journal of Management Development, XVIII
(1999), with John Schermerhorn, and Huyhn The Cuoc.
"Unintended Consequences: Media Policy in Asia." in
Asian Communication Handbook, Duncan Holaday, Ed., Singapore: AMIC,
1998.
Broadcasting in the Malay World: Culture, Conflict
and Accommodation, Norwood, NJ: Ablex, 1994.
"Media and the Environment: Malaysian Press Coverage
of the 1992 Earth Summit," Akademika, n. 43 (1993).
"Home VCR Viewing Among Adolescents in Rural Saudi
Arabia," Journal of Broadcasting &Electronic Media, XXXVI (1992),
with Abdellatif Al-Oofy.