Propaganda is generally defined as statements in the
service of particular political goals. While propaganda is often
considered to be untruthful or deceptive, in fact, propaganda can be
an accurate account and reasonable analysis of events. It could even
be argued that all information is "propaganda" in the sense that
even if one is just reporting "facts", one’s choice of which facts
to include and which facts to exclude must necessarily reflect one’s
outlook. Nevertheless, when it comes to war, the old saying that
"the first casualty of war is the truth" is often borne out,
including during the recent U.S.-Iraq War. On the broadest
theoretical levels, one can find many comprehensive sources that
explain the various general theories and forms of propaganda. And
there is an abundance of literature that discusses various specific
examples of recent pro-war propaganda from Chomsky and Hermann’s
many discussions of pro-U.S. propaganda to the recently published
Weapons of Mass Deception, (Rampton and Stauber), an
analysis of how distortions, exaggerations, and half-truths were
used to convince the people of the U.S. to support the war against
Saddam Hussein’s regime in 2003. One can find digests of these
examples on such left-of-center internet news outlets as
Znet.com, truthout.com, the Independent
(U.K.) and Counterpunch, as well as many
mainstream sources including the BBC, Asia Times, and
even various mainstream sources in the United States, and readers
are encouraged to seek out and examine those various sources.
Because there has already been much valuable analysis written about
propaganda in its broadest sense, and because there is a veritable
flood of information detailing many specific examples of
half-truths, exaggerations, innuendos, and outright fabrications
during the recent US-Iraq War, we will confine our discussion here
to a more middle-range set of considerations: What are some of
the more general aspects of propaganda as they have been manifested
during this recent war: specifically, what particular techniques
were used, and what were the pre-existing conditions that provided
the fertile soil that allowed those techniques to be effective on
many people in the United States? This is written not from
standpoint of having done an exhaustive, variable-controlled
quantitative analysis. It is, however, based on hundreds of
discussions with hundreds of "middle America" college students, a
cross section of middle and low income youth from a variety of
racial-ethnic backgrounds.
The particular focus here is on how different types
of fear can be an effective force for discouraging critical
evaluation of propaganda and how ignorance lays the basis for those
fears to take hold. The obvious form of fear is when one perceives a
direct physical threat to oneself or one’s community. A second form
of fear is fear of being "othered"……fear of being treated as an
outsider and ostracized from the community.
Fear of direct, physical threats has long been a
particularly strong aspect of popular social thought in the United
States. As described in sociologist Barry Glassner’s book ,
The Culture of Fear , and popularized in Michael Moore’s
documentary film "Bowling for Columbine", fear of
direct, physical assault is very much on the minds of many
Americans, despite the reality that they are in far more danger from
automobile crashes, air and water pollution, and unhealthy diets.
This deep-rooted fear of violent crime has been effectively parlayed
by pro-war propagandists into an irrationally disproportionate fear
of terrorism. The attacks on New York and Washington, D.C. on
September 11, 2001, which killed approximately 3,000 people have
been played over and over again on television. President Bush, Vice
President Cheney, along with Rumsfeld, and more convincingly, Colin
Powell repeatedly "linked" the attackers to Saddam Hussein, despite
the fact that no evidence has surfaced linking Saddam Hussein to any
role in planning those attacks----a fact that Bush has acknowledged,
even as he still makes reference to alleged "connections" between
Saddam Hussein and Osama bin-Laden. The build-up towards war
included both explicit cha rges (later proven to be untrue) that the
Iraqi regime was well on its way to developing a nuclear weapon,
that it had hundreds of thousands of barrels of chemical and
biological weapons, and that it was "linking up" with the group that
bombed New York, as well as implicit threats such as the threat that
oil supplies to the United States would be disrupted or the economy
would be damaged. Again, as mentioned above, this short article
could attempt to detail many more specific examples of ways that
fear was intensified, but that has been done elsewhere.
The second type of fear, fear of being ostracized,
has also been effectively used by pro-war politicians and media.
Even before the war began, President Bush used the rhetoric of
"Either you support me or you are supporting the terrorists", to
create a climate of intimidation among many in the United States,
intensified by the constant showing of films of the collapse of the
World Trade Center in New York on September 11. Some who refused to
participate in pro-war displays were ostracized, news media
personnel who objected to wearing an American flag lapel pin, (not
because they were unpatriotic, but because they believed that it
compromised their attempts at neutrality and made them partisan
advocates of President Bush’s policies), were publicly castigated.
Politicians threatened to cut off important funding for the
University of Missouri because the journalism school was not seen as
"patriotic enough" (supportive enough of President Bush’s policies).
Celebrities who opposed the war have had non-political speaking
engagements cancelled. The Patriot Act, while not understood by many
grassroots people, did send a message of intimidation to those more
educated about its possible implementations. When Jessica Lynch was
rescued from an Iraqi hospital amidst reports from the Pentagon that
she had been shot, stabbed, tortured, and denied medical treatment,
other, more objective media sources challenged many of those
statements. Even when many of the statements were revealed as false,
there was still a tone of intimidation, as if criticizing the
Pentagon for lying was somehow insulting to the young woman who had
been so severely injured. "What kind of a person wants to insult
this young woman?" was the climate that was created. When confronted
with allegations that prisoners at the U.S. base in Guantanamo, Cuba
were being mistreated, possibly tortured, President Bush replied
something to the effect that "we are the United States, and the
United States does not do that, and anyone that says that we do just
does not know the United States". That’s one way to silence a critic
and attempt to end an investigation.
When Bush reported that Saddam Hussein allegedly
used rape and torture against his political opponents, and the
existence of "rape rooms" was alleged, it put critics of the war on
the defensive – who wants to appear to be defending rapists? (Of
course, the reality that the United States government and its CIA
have worked with right wing terrorists who have committed rape and
torture in Latin America is seldom reported in the press, and no
doubt there would be shouts of indignation if someone accused former
Presidents George H. Bush or Ronald Reagan of supporting rape….)
This kind of intimidation is accompanied by a kind of verbal
"bullying", where direct answers to specific questions are evaded,
even relatively non-partisan questions about possible war
profiteering, and instead the questioner is accused of being a
defender or even supporter of "the enemy" because such questions
"get in the way of getting the job done". A climate of "we have a
job to do here and we can’t be slowed down by the timid or the weak
because that will only help the terrorists" is used to silence many
questions, either directly, or by creating a sense of guilt.
Different constituencies are presented with different, often
contradictory, rationales. Many religious Christians are made to
feel that they are "opposing God" by not giving one hundred percent
support to a war against non-Christian alleged terrorists. On the
other hand, sophisticated professionals are told that the U.S. will
bring democracy and improve women’s rights (despite the fact that
Iraq, even with its other abuses of human rights, probably had more
women’s rights than most other Arab or West Asian countries). The
media conflates, confounds, and combines the public’s perception of
al-Quaeda, of Pakistan, of the Taliban, of Iranian mullahs, of Saudi
Wahabbi, of Filipino Islamic separatists, and of Saddam Hussein into
one vast seemingly coherent enemy. And the "trump card", the
argument of last resort, is that many thousands of American youth
are now at risk of being harmed, so "now is not the time to
criticize". In the context of all this, it might actually seem
rather remarkable that so many hundreds of thousands of people in
the United States have publicly protested.
While fear has always been an effective tool for
winning support in the short term, one must consider what conditions
allow fear to take root. The lack of knowledge among U.S. citizens
about social, cultural, political, and economic events in the rest
of the world is appalling. Few understand even basic geography
including locating nations, estimating populations, and giving the
most general descriptions of terrain and climate. Many assume that
all Arabs are Muslims, all Muslims are Arabs, and that people from
Morocco, Turkey, Iran, Iraq, Egypt, Afghanistan, India (Sikhs,
Muslims, and Hindus alike) and Indonesia share similar lifestyles,
religion, and cultural ideas. Hence the ease with which many
Americans can be convinced that "those people" are all working in
concert against an embattled American fortress. This lack of
understanding geography is compounded by a lack of understanding
history, even the history of the United States, as well as some of
the most basic economic processes. And this short-sightedness leads
to the notion that while science, technology, and gadgets change, on
a fundamental social-cultural level, things always were and always
will be more or less the way they are now, unless there is some
indescribable, and uncontrollable, cataclysm. Short-sighted
pragmatism might seem to be the absolute opposite of cataclysmic
fatalism, but in fact they reinforce each other……the short sighted
pragmatist has no way to explain the seemingly sudden changes taking
place, and reaches for a simple, if mystical explanation while the
fatalist Millenarian just assumes that one should just deal with
life "one day at a time" and not look too deep, since fundamental
change for the better is beyond the reach human society. This
cynicism leads to a resigned attitude of not really trusting the
politicians, but trusting humanity even less.
How can this be overcome? With facts. With evidence.
Moral appeals are important, but it is especially important to
marshal the evidence and to persistently insist on confronting the
evidence. So many Americans get their political education from
fictional films and television, and television news is no exception.
One recent study demonstrated that those who acknowledged watching
FOX news regularly demonstrated significantly less knowledge of
actual facts about current events than those who used other outlets,
including the also-mainstream CNN. One short term alternative is a
careful, judicious use of the internet. While the internet is an
ocean of myth and misinformation, it is possible, by investigating
sources, evaluating the political perspective of the sources, and
comparing reports, to develop a more comprehensive and accurate
understanding of current events, including wars. Certainly one has a
greater likelihood of getting accurate information through a
combination of worldwide news sources and a careful process of
sifting, winnowing, and cross-evaluation than one can find from
television news or a local newspaper. Beyond that, we must promote
general knowledge --- history, geography, economics, as well as
critical thinking skills---so that people have a context with which
to evaluate current events, including especially war. Evidence is
intertwined with other evidence, and a combination of having the
knowledge and having the patience to unravel the connections is
indispensable for learning how to resist untrue propaganda. Polemics
can be an important way to battle other polemics, but in the end, it
is the ability to uncover, analyze, and present evidence that is the
only way to defeat propaganda that exploits fear based on ignorance.
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