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Article No. 2
The Grass beneath Two Bears: News Flows in Eastern
and Central Europe
Dr. Youichi Ito, Ph.D.
Keio University, Japan
We are like the grass beneath two elephants. We are
doomed to be crushed under their feet regardless of whether they
fight or make love.
Popular Southeast Asian aphorism
One of the elephants referred to in the above
aphorism is China. The other may be Japan or the United States
(hereafter U.S.) depending on the situation. Whatever the case,
Southeast Asians, especially Thais and Malaysians, refer to this
when they talk about the need for integration or cooperation among
Southeast Asian nations. A similar situation exists in Eastern and
Central Europe (hereafter ECE) as well except that bears may be a
more appropriate metaphor than elephants. One of the bears is
obviously Russia and the other may be Germany, France, or again the
U.S.
In 1995 a large-scale international collaborative
research on international news flows was conducted. Using an
identical codebook, national teams content analyzed major newspapers
and television news programs and finally a total of forty-six
countries submitted their data to the project center at the
University of North Carolina at Chapel Hill1. I
participated in this project as a leader of the Japanese team. While
analyzing the data, one of the findings that caught my attention was
the large coverage devoted to the U.S. and Russia ("two bears") by
mass media in the ECE countries. Not only that, the ECE mass media
gave large shares of coverage to the seven "news powers": the five
UN security council members plus the two economic powers, Germany
and Japan, but gave relatively little coverage to the ECE countries
other than Russia and Bosnia -Herzegovina, where the civil war was
raging during our research period.
This was not necessarily a big surprise to me
because I have participated in two research projects involving ECE
countries (Poland2 and Slovenia3) and an
intellectual aid program for ECE countries sponsored by the Japanese
Ministry of Foreign Affairs4. In the early 1990s, ECE
countries were trying to learn from the major powers outside the
region while at the same time carefully watching Russia's every
movement.
Furthermore, I was reminded of the "invasion to
purchase ECE companies by foreign financial interests" in the early
1990s. It was said at international conferences at that time that
ECE had become like Latin America in the 1950s when the greater
portion of mass media were owned and controlled by American media
interests. In Hungary, for example, "as of late 1992, Western
investment actually accounted for 80 percent of press capital
assets" (Downing, 1996: 159). "In 1990 the Socialist Workers' party
sought to solve its financial problems by selling, or e ven giving
away, its newspapers to Western publishers. Axel Springer took over
seven provincial newspapers and 90 per cent of profits without
paying a penny" (Splichal, 1994:37). In East Germany, West Germans
"have simply bought up Eastern newspapers and installed West Germans
in managerial and editorial positions." As a result, "in total 85
per cent of Eastern German press is owned by West Germans" (Hagen,
1977, Pfetsch, 1996). "In the Czech Republic 75 per cent of dailies
and periodicals are foreign-owned" (Downey, 1998: 56). In Bulgaria,
WAZ (a German newspaper company) "bought a controlling interest in
the second largest Bulgarian publishing house to add to its 70 per
cent ownership of the country's biggest publisher" (Downey, 1998:
56). Although I am not sure whether or not the purchase of ECE mass
media by Western European countries has affected the news flows in
the ECE region, we can look at our data and see the results of
analysis.
THE PATTERN OF INTERNATIONAL NEWS FLOWS IN EASTERN
AND CENTRAL EUROPE
Table 1 indicates the rankings and shares of the top
30 "most important foreign countries (hereafter MIFC) in the news"
in the ECE region5. When the shares in the world or
international regions were calculated, the primary data for
individual countries were not used in order to avoid the influence
of the difference in sample size. Instead, the average values of the
MIFCs' shares in recipient countries were calculated.
Table 1. Top 30 "Most Important Foreign
Countries (MIFCs)" in News and their Shares in Each
Country

As shown in Table 1, the U.S. and Russia together
account for one fourth of news flows in this region. Considering the
geographical proximity, it was expected that major Western European
powers such as Germany and France might account for larger shares in
ECE, but actually the share of the U.S. in ECE (14.06 percent)
exceeded not only France and Germany but even the world average
(13.15 percent).
Another characteristics of this region is that the
seven major "news powers" i.e.,
the five UN security members and the two economic
powers of Germany and Japan, are all in the top ten list. It is true
that ECE is not the only exception. In Asia and 4 Pacific, and North
America, the "seven majors" are also in the top ten list. (See Ito
[2003] for the rankings in international regions other than that of
ECE). However, the impression we get, or its implications, are
somewhat different because (1) China and Japan are core members of
the Asia and Pacific and the U.S. maintains that it is an Atlantic
as well as a Pacific nation, and (2) geographically speaking, North
America is right in the middle of the "seven majors", therefore, it
is relatively close to all of them (even Russia is close from
Alaska).
There are no countries in ECE's top ten list that
are equivalent to Mexico and Argentine (4th and 5th in South
America) or South Africa and Algeria (4th and 9th in Africa) that
are not players of worldwide significance but are nevertheless
important in the region. Bosnia-Herzegovina is obviously an
exception. Its high ranking (4th in ECE and 5th in the world) was
due to the civil war that was going on during our research period
(September, 1995). The population of Bosnia-Herzegovina is less than
half a million (420,000 in 1995) and cannot be considered as a
stable regional power.
Let us look at the differences among the countries.
In Estonia and the Ukraine Russia was the top MIFC in news whereas
in the other five countries the U.S. was the top. Russia's share in
the Ukraine was especially high. While France was ranked third in
Bulgaria, Estonia, Rumania and Russia, Germany was third in Hungary
and Slovenia. The rankings of China and Japan were higher in Russia
than in other ECE countries. These variations apparently reflect
geographical, military, political, and economic conditions, which
are to be discussed later.
The coverage of ECE countries other than
Bosnia-Herzegovina (5th) and Russia (6th) was very scant throughout
the world. The highest ranked was Serbia (30th), followed by Austria
(33rd), Yugoslavia (39th), the Ukraine (45th), Poland (53rd),
Slovakia (54th), Rumania (57th), the Czech Republic (59th), Croatia
(66th), Hungary (71st), Lithuania (77th), Belarus (95th), Latvia
(98th), and so on. (Other ECE countries including Bulgaria, Estonia,
and Slovenia were below the 100th rating). As shown in Table 1, ECE
countries were certainly covered by ECE mass media better than the
world as a whole. And yet, the rankings of Estonia, Bulgaria, and
Slovenia were 53rd, 57th, and 65th respectively even in the ECE mass
media.
DETERMINANT FACTORS OF NEWS FLOWS IN EASTERN AND
CENTRAL EUROPE
In order to see the determinant factors of
international news flows, multiple regression analyses were
conducted. The focus of this research was news flows from the "most
important foreign countries (MIFC) in the news" to each of the
recipient countries. There exist more than 200 countries in the
world that could qualify to become a MIFC in news. However, about 50
of them are too tiny to be regarded as a "state". Some of them are
just a city or a group of several small islands. If we treated them
equally with giant states such as China, India, the United States
and Russia, our results would be skewed. Therefore, we excluded the
MIFCs whose populations are less than one million, except for one
country, Bosnia-Herzegovina. Even though the population of Bosnia
-Herzegovina was about 420,000 in 1995, the amount of news from
there was so large during our research period that we could not
ignore it so we did not eliminate Bosnia from our list.
The number of countries whose population was more
than one million was 151. As the recipient country was eliminated
from the list, the number of MIFCs for each country became 150
except for Cyprus. As the population of Cyprus was less than one
million (708,000), it was not included in the list of eligible
countries, but it was one of the 46 countries who provided us with
their news flow data. In other words, because Cyprus was not on the
list of 151 countries, all the 151 countries were used when Cyprus
was the recipient country.
VARIABLES
The Dependent Variable
The dependent variable was (the logarithm of) the
MIFC's frequency in each news recipient country. However, when
country data were mixed to see determinant factors in international
regions or the world, the share of each MIFC (each MIFC's frequency
divided by the total number of frequencies in each recipient
country) was used in order to avoid the influence of the difference
in each individual country's sample size.
Independent Variables
Independent variables included in the model were as
follows: (Hereafter, labels for independent variables are expressed
by capital letters.)
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The logarithm of the MIFC's POPULATION.
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The logarithm of the MIFC's GDP (gross domestic product).
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The logarithm of the MIFC's PER CAPITA GDP.
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The logarithm of the MIFC's annual DEFENSE BUDGET.
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The logarithm of the number of ARMY SOLDIERS in the MIFC.
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6. The existence of an INTERNATIONAL NEWS AGENCY (0. no,
1. yes). It is generally agreed that international news
agencies in the strictest sense exist only in the U.S., the
U.K. and France. Major international news agencies are the
AP (U.S.), Reuters (U.K.) and l'Agence France-Presse
(France). Most of the other smaller and specialized
international news agencies such as the UPTIN exist either
in the U.K. or in the U.S. Therefore, only these three
countries were given 1 and
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the rest 0.
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The official language, or one of the official languages, of
the MIFC is the ENGLISH LANGUAGE (0. no, 1. yes).
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The official language, or one of the official languages, of
the MIFC is the FRENCH LANGUAGE (0. no, 1. yes).
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The official language, or one of the official languages, of
the MIFC is the SPANISH LANGUAGE (0. no, 1. yes).
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The official language, or one of the official languages, of
the MIFC is the ARABIC LANGUAGE (0. no, 1. yes).
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The official language, or one of the official languages, of
the MIFC is the RUSSIAN LANGUAGE (0. no, 1. yes).
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The official language, or one of the official languages, of
the MIFC is the CHINESE LANGUAGE (0. no, 1. yes).
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The official language, or one of the official languages, of
the MIFC is the GERMAN LANGUAGE (0. no, 1. yes).
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COLONIAL RELATIONSHIP ---- the recipient country was once a
colony of or was ruled for more than ten years by an MIFC after
the 15th century (0. no, 1. yes). Although some
people might disagree, we regarded ECE countries that were under
the rule of the ex-Soviet Union as "ex-colonies" of Russia.
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Existence of COMMON RELIGION --- The recipient country and
the MIFC share the same religion (0. no, 1. yes). For this
judgment, coders used the unified manual made using Dougall et
al. (1994), in which "major religions" in each country are
listed.
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COMMON IDEOLOGY --- The recipient country and the MIFC are
either capitalist or socialist countries (0. no, 1. yes). For
this judgment, coders used the same manual just mentioned in
which all countries are classified as either "capitalist" or
"socialist".
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GEOGRAPHICAL DISTANCE --- The logarithm of the direct
distance between the capital of the recipient country and that
of the MIFC. (The data was obtained from the World Atlas, Ver.
4, 1991-1994).
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TRADE ---The logarithm of the amount of trade between the
MIFC and the recipient country. Trade statistics were often
provided using local currencies as a unit, which caused no
problems in cases of individual country analysis. However, when
country data were mixed for the analysis of international
regions or the whole world, the data needed to be standardized,
and each MIFC's share in the total amount of trade with the
recipient country was used.
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INCIDENT ---- In order to minimize the effects of unusual
incidents during the research period, this dummy variable was
used. During our research period, i.e., in
September, 1995, unusual incidents occurred in
the following countries: France (a nuclear test in the South
Pacific), China (the Fourth World Conference on Women by the
United Nations), Russia (the Chechnyan conflict), and
Bosnia-Herzegovina (a civil war). These four countries were
given 1 and the rest 0.
RESULTS
Table 2. Determinant Factors of
International News Flows

INTERNATIONAL NEWS AGENCY 1 .376** 1 .502** 3 .212**
3 .214** 6 .170* 3 .311** 3 .260** 4 .135* 4 .216*
TRADE 2 .330** 2 .422** 2 .235* 2 .306** 3 .274**
POPULATION 3 .101**
CHINESE LANGUAGE 4 .098**
INCIDENT 5 .076** 4 .177** 6 .126*
GEOGRAPHICAL DISTANCE 6 -.056** 2 -.261** 5 -.176* 1
-.399** 2 -.322** 2 -.278** 4 -.207**
RUSSIAN LANGUAGE 7 .052** 3 .245** 4 .198** 7 .144* 5 .175*
COMMON RELIGION 8 .041**
DEFENSE BUDGET 9 .039* 3 .259* 1 .350**
ENGLISH LANGUAGE 10 .038** 5 .126*
COMMON IDEOLOGY -.037**
5 -.177** 5 -.173**
FRENCH LANGUAGE 12 -.032*
SPANISH LANGUAGE 13 .032*
COLONIAL RELATIONSHIP 6 .175** 2 .314**
GDP 4 .132** 1 .609** 1 .356** 4 .267* 1 .359** 1 .507** 1 .535**
ARMY SOLDIERS 5 .058*
ARABIAN LANGUAGE 6 -.152* 2 -.273** 4 -.178* 4
-.199** PER CAPITA GDP 3 -.209* ** p<.01 * p<.05
As mentioned above, the number of MIFCs in each
country was unified at 150, with the exception of Cyprus (151), and
the amount of news about an MIFC and the amount of trade between
each country and the MIFCs were standardized in the way already
mentioned. Then the data for 46 countries were mixed and multiple
regression analysis was conducted (n = 150 x 45 + 151 = 6901). The
result is shown in Table 2. The sample sizes indicated in the table
are the number of effective samples actually used for the
calculation. "Beta" in the table is the "standardized partial
regression coefficient" which is almost the same as the "partial
correlation coefficient". It indicates the degree of "genuine or
pure correlation" between the dependent variable
(the MIFC's frequency) and each independent variable
(determinant factor).
As shown in Table 2, the most important factor in
ECE was found to be the existence of an INTERNATIONAL NEWS AGENCY
(the same as in the world). The definition of "international news
agency" is not necessarily clear because large "national news
agencies" do provide news to foreign customers. It is generally
agreed, however, that "international news agencies" (as well as
"international news media" in general) in the strictest sense exist
only in the U.S., the U.K., and France. There are two reasons for
this: (a) News media in these three countries sell news on a
multinational basis; for example, they sell news about third
countries irrelevant to the host country whereas the international
activities of those in other countries are limited to bilateral
flows only (flows between foreign countries and the host country).
(b) The share of revenues gained from international activities is
much larger in the news media of these three countries than in the
news media of other countries. Therefore, as mentioned above, these
three countries were given 1 and all the other 148 countries 0 in
our multiple regression model. Although this dummy variable was
labeled INTERNATIONAL NEWS AGENCY, it may be considered to include
international news media other than news agencies such as CNN, the
BBC, the New York Times, the International Herald Tribute, the
London Times, Newsweek, Time magazine, and so on.
Because regression analyses results show the
existence of INTERNATIONAL NEWS AGENCY as the most important factor,
it does not automatically mean that news flows from the U.S. the
U.K., and France to other parts of the world including ECE.
Technically speaking, it means that the amount of news coming from
these three countries is more than the amount of news predicted from
these three countries' other attributes such as POPULATION, GDP, PER
CAPITA GDP, DEFENSE BUDGET, the number of ARMY SOLDIERS, and so on;
or the "relational factors" between these countries and ECE
countries such as GEOGRAPHICAL DISTANCE, COMMON IDEOLOGY, the amount
of TRADE, and so on. Simply speaking, these three countries are
spreading news about themselves more than they should (or beyond the
"fair" or "proper" level). This is not a problem limited to ECE but
a problem for the whole world (as further elaborated in Ito, 2003).
The amount of TRADE (2nd) is one of the most
"natural" factors that can be easily predicted from precedent
research and theories. This was the second most important factor in
the world as well (as shown in Table 2). Unlike the first two most
important factors, the third most important factor, RUSSIAN
LANGUAGE, is peculiar to this region. This dummy variable
technically indicates that countries with RUSSIAN LANGUAGE as (one
of) the official language(s) tend to be covered better than the
amount of news predicted by other factors. Actually, however, this
seems to mean that much news flows from Russia to other countries in
this region.
It should be noted that GDP (4th) was considered
important in ECE while it was not statistically significant, in
other words not so important, in other parts of the world. This was
probably because all the "seven major powers", most of whom have
large GDPs, are in ECE's top ten list. The number of ARMY SOLDIERS
(5th in ECE) and the amount of DEFENSE BUDGET (9th in the world)
were statistically significant but their rankings were relatively
low in ECE as well as in the world.
On the other hand, while POPULATION and CHINESE
LANGUAGE were important in other parts of the world, they were
statistically insignificant in ECE. The following two reasons are
conceivable: (1) The interest in China (and probably India as well)
is weaker in ECE (except in Russia) than in other parts of the
world. (2) As mentioned before, the Fourth World Conference on Women
by the United Nations was held in Beijing during our research
period. The coverage of this conference was less in ECE than in
other parts of the world.
GEOGRAPHICAL DISTANCE was found to be insignificant
in ECE as a whole. However, it was significant in six of the seven
countries (except the Ukraine). These results are somewhat
contradictory. The sample size is naturally larger in the case of
ECE as a whole, which suggests that the result obtained from the
regional analysis may be more reliable. On the other hand, however,
logarithm data used in individual country analysis is more desirable
than share data used for regional analysis. Share data are
problematic especially in the case of the amount of TRADE because
its variance is very large. However, in order to standardize the
country data, share had to be used for MIFC's frequencies and the
amount of TRADE (as mentioned before). Considering these technical
complexities, I am not sure at this stage which result is more
reliable. Therefore, let us here reach the following understanding:
The "law of GEOGRAPHICAL DISTANCE", that is, the amount of
information flow is a negative function of GEOGRAPHICAL DISTANCE
("Zipf's law"6, for example), was not necessarily
contradicted in ECE. However, the power of this "law" is weaker in
ECE than other parts of the world. The reason may be that, compared
to other parts of the world, mass media in ECE tend to give greater
space and time to distant countries (such as the U.S.).
COMMON RELIGION was significant as a determinant of
news flows in the world (8th). However, it was found to be
insignificant not only in ECE as a whole but also in any individual
country in this region. In this survey Christianity was divided
into: (a) Western Christianity (Catholic and Protestant) and (b)
Eastern Christianity (Russian, Greek, Serbian, Rumanian, and
Bulgarian Orthodoxies). In other words, most ECE countries share the
same "Eastern Christianity". However, COMMON RELIGION was found to
be irrelevant to news flows in ECE, meaning that compared to other
parts of the world, mass media in ECE tend to cover countries of
different religions (including Catholic and Protestant) rather that
countries of the same religion. This finding is consistent with that
of GEOGRAPHICAL DISTANCE just mentioned.
As mentioned before, all the ECE countries that were
under the rule of the ex-Soviet Union (including the six countries
in Table 2) were coded as ex-colonies of Russia. In the Ukraine and
Estonia, COLONIAL RELATIONSHIP (in the past) was found to be
statistically significant. This is consistent with the fact that
only in these countries did Russia surpass the U.S. as the MIFC
DISCUSSIONS
What are the problems peculiar to ECE? Let me answer
this question by comparing ECE with Africa and Latin America, the
two regions that have often since the 1970s been mentioned as
typically "problematic" in discussions about international
information flows.
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(1) As already mentioned, there are no countries in ECE
equivalent to Mexico and Argentine in South America or South
Africa and Algeria in Africa that are not worldwide players but
receive large shares in regional news flows.
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(2) In South America SPANISH LANGUAGE was found to be a
significant determinant factor of news flows. It seems to
indicate that South American countries
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exchange news among themselves. In ECE, RUSSIAN LANGUAGE
was found to be a significant factor. Is the role of SPANISH
LANGUAGE in South America the same as that of RUSSIAN
LANGUAGE in ECE? Maybe not. The latter case seems to
indicate a one-way flow of news from Russia to other
countries in ECE.
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(3) The share of news about the U.S. in ECE (14.06 percent)
is larger than that of Africa ( 10.26 percent). The second
ranking in Africa is the U.K. but its share is only
6.96 percent whereas the second ranking in ECE is
Russia and its share is 10.50 percent. It is possible to argue that
ECE's dependence on the U.S. and Russia is more conspicuous than
African dependence on the U.S. and the U.K..
The share of the U.S. in South America was 19.85
percent, which was larger than in ECE. However, considering the
geographical proximity and historical links, this is understandable.
Furthermore, it should be noted that the top MIFC in South America
was not the U.S. but China (19.96 percent). Why China? This question
leads to the fourth point.
(4) As mentioned before, the Fourth World Conference
on Women by the United Nations was held in Beijing, China during our
research period (September, 1995). Many governments in the world
sent delegates to Beijing and mass media crews followed them. This
is why the coverage of China during our research period was more
than usual. China's share in South America (19.96 percent) may be
unusual (highest in the world), but why was China's share in ECE
(2.64 percent) so low? Some Arab countries boycotted and some Arab
mass media ignored that conference, reacting against criticisms of
women's status in Islamic countries. Even so, the Middle East
(4.06 percent) was not at the bottom. China is
farther from Africa than from ECE and we have not heard that
Africans are particularly concerned with women's issues. Even so,
Africa (4.33 percent) was not at the bottom. Why was ECE at the
bottom? Was that because ECE countries were so worried about the
"two bears" (Russia and the U.S.) that they could not afford to pay
attention to the problems of women?7
CONCLUSION
This paper deals with only a small part of the large
-scale international collaborative research project on internal news
flows. My plan was to deal first with worldwide, universal problems
and then move on to regional and individual country problems. I have
already published a paper dealing with worldwide, universal problems
(Ito, 2003). This is the first paper focusing on a specific
international region and individual countries. The reason why I
chose ECE as the first international region to study was because,
while analyzing the data of the 46 countries, I was surprised to
realize that news flows in ECE seemed to be more "problematic" than
any of the other regions in the world. Because of the arguments over
the New World Information and Communication Order (Boyd-Barrett,
1980, Galtung & Vincent, 1992, Giffard, 1996, Straubhaar, 1997,
Wilkins, 2000, and many others), if asked, I would have conjectured
that Africa or Latin America would be the most problematic area.
However, our findings indicated that Africa and Latin America seemed
to be "healthier" than ECE. Based on data analys is, this paper
identified four "problems" (that I thought).
In order to connect those problems with the problems
discussed by scholars in ECE, I read several articles by ECE
scholars such as Anelia Dimitrova of Bulgaria (Dimitrova, 1999),
Karol Jakubowicz of Poland (Jakubowicz, 1994, 2001), Slavko Splichal
of Slovenia (Splichal, 1994a, 1994b, 2001), and Zassoursky of Russia
(1998, 1999). However, I soon realized that to incorporate their
points and arguments into my paper is beyond my ability. Reading
these articles, however, I noticed that the kind of research that I
was doing was almost non-existent in ECE (partly because of the
delay in computerization?). Actually, Splichal (2001, p. 40) writes
as follows: "Since so much has happened during the past deca de in
this region, which has not been systematically scrutinized by social
scientists, empirical evidence is largely derived from
non-scientific secondary resources such as newspapers." Therefore,
it would make more sense that I provide ECE scholars with serious
scientific research data and analyses to help them think about their
own problems rather than incorporate their arguments into my paper.
And yet, I would like to close this paper with a
couple of comments and suggestions. Reading articles by ECE
scholars, I wondered if they are not too pessimistic. I am afraid
that the title as well as the contents of this paper might make them
even more pessimistic with "more scientific reasons". First, I
wondered why Africa and Latin America looked healthier than ECE in
terms of international news flows? My answer is that, since the
1970s, these two regions have been cited so much and argued about so
often as typical problematic areas that governments, mass media, and
other intellectual leaders made efforts to change the situation. On
the other hand, until the collapse of the Soviet bloc, ECE people
had been unaware of the growing gap between them and some other
parts of the world. All of a sudden, however, they realized that
their economic and technological levels were about the same as those
of Latin America or Southeast Asia and were so disappointed and
frustrated that they became even more pessimistic. However, I
believe that once the problems are identified or specified,
appropriate measures will be taken and the situation will improve.
Or, this research based on the data collected in 1995 may be
outdated by now and the situation may have already changed for the
better.
Second, rather than trying to "imitate Western
Europe" (Splichal, 2001), I think ECE people should pay more
attention to the countries and areas with the similar international
environment such as Scandinavian and Southeast Asian countries. In
this sense, I was interested in the "official proposal" made in
January 2001 by the "conservative Austrian government" that "Poland,
Czech Republic, Hungary, and Slovenia --- to form a sort of Central
European ‘Commonwealth’ with leading role of Austria ---an alliance
clearly resembling the old-time Habsburg Austro-Hungarian Empire
that perished in World War One" (Splichal, 2001:38). I don’t know to
what extent this proposal is viable. However, this kind of efforts
will certainly increase the amount of news flows within the ECE
region and the pattern of news flows will become healthier.
NOTES
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1. The data use d in this research are the product of
the large-scale international collaborative research project
initiated and led by Robert L. Stevenson of the University
of North Carolina at Chapel Hill in the U.S. and Annabelle
Sreberny-Mohammadi of the University of Leicester in the
U.K. It was planned in the fall of 1994. Participants at
this stage, including me, sent comments on their basic
plans, schedules, content analysis code books, and methods
of analysis, including samplings, sample size and so on.
Preliminary surveys were conducted in May for 41 countries.
After some modifications were made, the final survey was
conducted in September, 1995 and the data for 46 countries
were obtained as a result.
-
This research project entitled "The Global Market Economy
and Society in the Twenty-first Century" was initiated by Andreu
Kozminski (Warsaw University, Warsaw, Poland) and Donald Cushman
(State University of New York at Albany, New York, U.S.A.). The
conference was held in Plock, Poland in June, 1990 and the
papers presented at this conference were published in Kozminski
and Cushman (1993).
-
This research project entitled "Information Society and
Civil Society" was initiated by Slavko Splichal (University of
Ljublijana, Ljublijana, Slovenia), Andrew Calabrese (Purdue
University, West Lafayette, Indiana, U.S.A.), and Colin Sparks
(University of Westminster, London, U.K.). The conference was
held in Piran, Slovenia in August 1990 and the papers presented
at this conference were published in Splichal, Calabrese, and
Sparks (1994).
-
4. This was a part of the larger program called "TIDE
(Telecommunication, Information and InterDependent
Economies) 2000" and was launched in 1985 commemorating the
20th anniversary of Japan's membership in the OECD
-
(Organization for Economic Cooperation and Development).
Conferences and symposiums were held every year from 1985
through 1993. The sixth conference was held in Budapest,
Hungary in 1990 inviting many experts from all over the ECE
region.
-
The original "raw data" are the results of content analyses
of selected newspapers and television news programs during the
first and third weeks of September, 1995. Using the standardized
manual (throughout all the research teams), coders identified
"international news" in (two or three) selected newspapers and
(two or three) television news programs. The definition of
"international news" in this international collaborative survey
was rather complicated. It referred not only to news about a
foreign country that took place in the foreign country, but
included the following: (a) News about a foreign country or
foreigners that took place in the recipient country, e.g., the
arrest of German radicals in France reported in French mass
media. (b) News about the recipient country that took place in a
foreign country, e.g., Mrs. Clinton's speech at the World
Conference on Women in Beijing reported in the American mass
media. (c) News about international regions and international
organizations such as Africa, Asia, Europe, the United Nations,
the European Union, the North Atlantic Treaty Organization
(NATO), and so forth. As
result, the data for 46 countries became available.
The sample size differed from one country to another. The smallest
was Gambia (94) and the largest was Germany (10,249). The t otal
sample size of this set was 66,186 and the average size was 1,439.
However, as the focus of our research was news about foreign
countries, we eliminated the "news about the recipient country that
took place in a foreign country" (b) mentioned above and the "news
about international regions and international organizations" (c),
and included the "news about a foreign country or foreigners that
took place in the recipient country" (a) in addition to the "common
sense meaning" of international news; that is, news about a foreign
country that took place outside the recipient country. Naturally,
the sample size became smaller than the original "raw data" set
mentioned above. The total size became 44,066 and the average size
958.
The ECE mass media sampled in this survey were as
follows: Bulgaria: (1) Bulgarian National TV, (2) Bulugarian
National Radio and (3) 24 Chassa/Demokratsia. Estonia: (1)
Postimees (Postman), (2) Esti Pevaleht (Estonian Daily), and (3)
Broadcaster ETV (Estonian TV). Hungary: (1) Napszabadsg, (2)
Magyar Hirlap, (3) Magyar Nemzet, (4) Blikk and
(5) TV Hiradc 19.30.
Russia: (1) Izvestiya, (2) Pravda, and (3)
Russian TV news.
Slovenia: (1) Delo (newspaper), (2)
Republika (newspaper), (3) Jana (magazine for women), (4) Mag
(elite news magazine), (5) Mladina (intellectual magazine), and
(6) TV Slovenija.
Ukraine : (1) Voice 8of Ukraine (daily
newspaper), (2) Mirror of the Week (national weekly), (3)
Ukrainian TV news (UTN), (4) CIT-30 (private TV news), (5)
Interfax (national agency), (6) UNIAN (national agency), and (7)
UNIAR (national agency). *Information regarding Rumanian mass
media has not yet been available.
P1P2
-
6. Zipf’s law (Zipf, 1946) is expressed as follows: V =
-----------D V --- The amount of information flow between
the two communities. P1 ---Population of the community 1.
-
P2 ---Population of the community 2.
D --- Distance between the communities 1 and 2
-
One of the members of the Japanese team, Lisbeth Clausen
(then a doctoral candidate and visiting researcher at Keio
University, Shonan Fujisawa), compared Japanese and Danish
television news programs specially focusing on the Beijing
Conference on Women by the United Nations and
published a book entitled Global
News Production (Clausen, 2003).
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