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Article No. 3
Building a Shared Vision:
Developing and Sustaining Media Education Partnerships
in the Middle East and North Africa
Laura Lengel and Catherine Cassara
Bowling
Green State University
Fatma Azouz and Hamida El Bour
Institut de Presse et des Sciences de l’Information (IPSI)
Université de la Manouba, Tunis
Abstract
Often the most fleeting
contact with international visitors can have a far-reaching and
unforeseen impact. Drawing from the authors’ media teaching,
research, and practice in the Middle East and North Africa (MENA),
the article addresses the inspiring and enriching cultural impact of
media education partnerships between the U.S. and the MENA. The
article outlines keys to creating and sustaining successful media,
journalism and communication university partnerships, reporting
specifically on an international media education collaboration in
progress between l’Institut de Presse et des Sciences de
l’Information (IPSI), University of Manouba, Tunis and Bowling Green
State University. The article also explores how media education
partnerships will help institutions in the MENA and the U.S. provide
culturally-appropriate education to their students, and the positive
impact of each partnerships’ faculty and students being exposed to
media, journalism and communication students and practitioners from
other cultures and nations. It gives evidence as to how media
education partnerships can not only develop professional standards
in media, but also build capacity to strengthen democratic
practices, build civil society, increase critical thinking and
awareness, minimize and manage conflicts, fight negative stereotypes
that often emerge as a reaction to governmental and corporate media
discourses.
An increased attention to
the growth of civil society in the Middle East and North Africa
(see, for instance, Amin & Gher, 2000; Bellin, 1995; Borowiec, 1998;
Brand, 1998; Darwish, 2003) reveals that civic discourse functions
best where there is free access to information and where unhindered
discussions allow citizens to examine all sides of civic issues.
Because information and communication technology (ICT), media, and
journalism are some of the most important sites for civic debate,
they are essential partners in any nation’s efforts towards
enhancing civil society. As nations in the Middle East and North
Africa MENA continue to enhance civil society, it is imperative that
their journalists and media and communication professionals have the
professional training and dedication to maintain the highest codes
of conduct and practice that will make them integral components in
the process of building civil society.
At present, however, media
critics have shown that the professional activity of journalists in
MENA countries is still very vulnerable (Amin, 2002, p. 125). As an
expected consequence, MENA education programs in the communication
discipline, most notably in news media, journalism,
telecommunications and media technologies, have tended to support
powerful institutions and individuals, rather than civic discourse
and the voices of students as citizens (Amin, 2002; Rugh, 2004;
Lowstedt, 2004). For example, investigation on media systems in
eighteen nations in the MENA (Rugh, 2004) revealed that radio and
television in all these countries, excepting Lebanon, are still
subordinated to powerful institutions. There have been several
recent international summits acknowledging these concerns. For
example, the 2004 conference of the Institute of Professional
Journalists in Beirut on "Media Ethics and Journalism in the Arab
World: Theory, Practice and Challenges Ahead", had as one of its
main themes the pressures on Arab media and journalists from local
governments and other powerful players inside the Arab world. During
the Arab International Media Forum held at Doha, in March 2005,
workshop discussions underlined that the Arab media’s independence
have yet to be established within countries where the media have
been strictly controlled. And, perhaps the most important summit
thus far this millennium, the United Nations World Summit on the
Information Society (UN WSIS), held in Tunis, November 2005,
addressed the immense challenges of the digital divide and other
concerns in the MENA.
Investigating educational partnerships in the MENA
As evidenced by summits on
Arab, MENA and related global media, there is an emergent body of
research on MENA media (see, for instance, Amin, 2002; Cassara &
Lengel, 2004; Darwish, 2003; George & Souvitz, 2003; Lowstedt, 2004)
and of research on the potential for media technologies generally
and, specifically, in efforts to democratize the region (see for
instance, Alterman, 1998; Dunn, 2000; Hamada, 2003; Isis
International, 2003; Lengel, 2002a; Lengel, 2002b; Lengel, 2004;
Lengel, Ben Hamza, Cassara, & El Bour, 2005). However, there is very
little research focusing on the benefits and challenges of media
education partnerships between nations in the MENA and those outside
it. A broad-scale evaluation of the current situation of MENA media
education is needed to fully assess the financial, pedagogical and
attitudinal constraints found across the region. Additionally, what
is needed is an exploration of how cooperation and collaboration,
partnerships between the MENA and other regions to develop
educational partnerships which can enhance media education in the
region, through shared online resources, shared experience, mutual
commitment to MENA media students’ academic and professional
development, and positive interaction between those within and
outside the region.
This article addresses
such research needs by investigating the potential for partnerships
in the MENA. It presents key components for creating and sustaining
successful university partnerships in media, journalism, and
communication. It also explores how media education partnerships can
help universities within and outside the MENA to provide
culturally-appropriate education and training to their media,
journalism, telecommunications, new media, and communication
students, develop innovative online and distance learning
initiatives, cultivate a community of practice, and foster a
positive impact of each partnerships’ faculty and students being
exposed to those media instructors, researchers, students, and
practitioners from other cultures and nations. The article reports
specifically on a media partnership in progress between l’Institut
de Presse et des Sciences de l’Information (IPSI) at the University
of Manouba in Tunis, Tunisia and Bowling Green State University in
Bowling Green, Ohio, USA. It focuses on the experiences of the
faculty co-directing the partnership in media, journalism and
international communication, particularly the process of developing
and sustaining the partnership. The article reflects on the future
vision of media education in the MENA, particularly the challenges
and the future of investment in the media education by governments,
educational institutions, and civil society and media organizations
within and outside the region. Finally, it analyzes how media
education partnerships can not only develop professional standards
in media, but also build capacity to strengthen democratic
practices, build civil society, increase critical thinking and
awareness, minimize and manage conflicts, fight negative stereotypes
that emerge as a result of the often inattentive, insensitive and
inaccurate nature of governmental and corporate media discourses.
Partnerships and civil society building
Citizens, scholars,
practitioners and civil society organizations argue much needs to be
done to democratize media, journalism and unrestricted access to
information and communication technology in the MENA (see Camau &
Geisser, 2003; Cassara & Lengel, 2004; Chouikha, 2002; Newsom &
Lengel, 2003; Tetreault, 2000). An important place to begin this
transformation is to foster educational collaboration within and
outside the MENA that recognizes the role that a free and
independent media plays in transition to building democracy and
which understands that journalists can serve as models of
participants in democratic processes.
As MENA nations engage in
building civil society, it will be critical that journalists in the
region have not only the skills they need to do their work well, but
also the insights necessary to negotiate the challenges posed by
democratization. These insights are enhanced by international
exchange. The ever-growing presence of information and communication
technology (ICT) and the additional resources and challenges that
ICT offers journalists and citizens alike create even more
opportunities for democratic dialogue and international exchange (Eickelman
& Anderson, 1999).
Because democratic
dialogue is a hallmark of civil societies, exchange and dialogue
between two international partners is at the heart of the
international collaborative program "Capacity Building for a
Democratic Press: A Sustainable Partnership to Develop Media and
Journalism Curricula in Tunisia." The program, which was launched in
2004 with a two-year funding commitment from the Middle East
Partnership Initiative (MEPI),1 highlights a hands-on practicum
approach in which l’Institut de Presse et des Sciences de
l'Information, University of Manouba, Tunis students benefit from
practical professional journalism skills through internships with
U.S. and MENA media organizations and engage in interactive and
practical training in media and journalistic production and
practice. This media educational partnership is creating sustainable
core curriculum additions at the Tunisian partnership university
including new program specializations in Women, Media and Democracy,
as well as in Journalism and Human Rights. It is important to note
that IPSI is the only press institute or program of study in Tunisia
and, arguably, the only one in North Africa.
The partnership combines
in-person and online contact between IPSI and BGSU faculty and the
students with the cultural knowledge and both traditional university
learning environments on the two campuses, and online through
Blackboard, the BGSU online course delivery program. The project
serves both undergraduate and graduate students at both partnership
universities, enhances faculty instruction and online and
face-to-face curriculum development, and creates sustainable and
wide-reaching partnerships between academic institutions, civil
society and NGOs, the private sector, and policy makers.
Developing a community of practice: Keys to
successful media education partnerships
The most successful
partnerships cooperate and collaborate as a community of practice.
What brings members of a community of practice together is a shared
vision and goals, and a passion for mutual dialogue (Preston &
Lengel, 2004). Respect for human worth and dignity, individual
voices, and wrestling with complex social issues are characteristics
of democratic environments (Kubow & Fossum, 2003; Kubow & Kinney,
2000; Kubow, 1999).
Communities of practice
are emerging as important bases for creating, sharing, and applying
knowledge. These communities share ideas and innovations,
collaborating across traditional hierarchical structures and
geophysical boundaries. Part of the mission of the partnership
discussed in this article is to maintain a sustainable community of
practice in the area of media, journalism, communication and ICT. In
this partnership a diverse and committed group of media, journalism,
communication technology, comparative/international education and
democratic education researchers, teachers, practitioners and
students are engaging in the examination and creation of democratic
media and online civic discourse. Through face-to-face meetings,
online learning, several workshops in both the US and Tunisia, and
participation in and reporting on the UN World Summit on the
Information Society, the community of practice supports the concepts
surrounding the development of a free and independent media and will
internationalize and professionalize media institutions in the U.S.
and Tunisia, and, more broadly across the MENA.
The partnership transcends
traditional university course work and practice to become an actual
community, sustainable beyond the 24-month schedule of
grant-supported activities. Because of the commitment of the
participating institutions, the community will sustain and grow
through further curriculum development, research and related
activities involving additional partners throughout the MENA. This
will occur mainly due to the transformative nature of the
interaction. Personal, direct contact with citizens from other
culture and nations can break down stereotypical imagery and ideas,
which often emerge the result of government and mainstream,
corporate media discourses. The direct interaction, intensive
collaboration and co-learning, and respectful dialogue of
partnerships can create a level of compassionate interaction between
the partnership participants who create the community of practice.
1) Commitment of institutions involved in the media
partnership
Communities of practice
cannot be created or sustained without commitment. Outlined
hereafter are six keys to creating and sustaining successful online
university education and training partnerships: 1) Commitment of
partnership institutions; 2) Commitment and expertise of personnel;
3) Commitment to providing access to ICT and other facilities and
resources to students and faculty at both partner institutions; 4)
Commitment to engaging with professional media, journalism and civil
society organizations; 5) Commitment to program development and
enhancement; and 6) Commitment to sustainability.
First and foremost,
partnerships can only be created and sustained if there is
commitment on the parts of both participating institutions. In the
case of the partnership described in this paper, several strong
reasons attest to the importance of choice of university in a
collaborative partnership. First, the Institut de Presse et des
Sciences de l’Information (IPSI) at the University of Manouba,
Tunisia is the only media and journalism university institute in the
nation (MERST, 2002). Second, faculty and administration at IPSI are
committed to the partnership at all levels. They have welcomed both
face-to-face (F2F) and online participation between students and
faculty and between students and students at both universities.
Institutional commitment has also resulted in internal and external
support for the program. While the Middle East Partnership
Initiative, a U.S. State Department program, as provided a highly
competitive grant of $100,000 US (See Appendix 2) A significant
cost-share (220%, or $220,000) in support of the partnership program
has been provided primarily by BGSU, with additional support from
civil society and private sector partners. In adherence to the
university’s commitment to international education and exchange,
several BGSU units have articulated their support of the program.
The University Provost, the Executive Vice President, and Deans of
three different Colleges have expressed their commitment.
2) Commitment and expertise of personnel
Along with commitment at
the institutional level, primarily by directors and key leadership
of each institution, a second key to successful partnerships is the
commitment and expertise of the faculty who will develop, implement,
and sustain the partnership program. The IPSI-BGSU partnership, for
example, emerged from the long-standing relationships originally
developed by U.S. Partnership Co-Director when she was a Fulbright
Researcher in women and media in Tunisia, 1993-1994.2 Ten
years after her first in-country work in Tunisia, issues surrounding
media, democracy and the information society remain a challenge for
that nation and elsewhere in the MENA. Thus, the rationale for the
partnership is that there is a great deal of mutual benefit of
international educational exchange, of opportunities to learn
first-hand about diverse practices in media and journalism from both
partner institutions’ faculty and students, and to work together
toward enhancing civil society in the MENA and abroad.
The partnership team
members are widely published and nationally and internationally
recognized. The partnership co-directors, coordinators and key
administrators have each directed or co-directed international
educational programs in China, Croatia, France, Great Britain,
Austria, Sub-Saharan Africa, and the MENA. Finally, partnership
co-directors’ expertise in women and the media, particularly in the
MENA (see Azouz, 2005; Azouz, 1994; Lengel, 1998; Lengel, 2000;
Lengel, 2002; Newsom & Lengel, 2003) was crucial to the success of
the "Women, Media and Democracy" workshop, detailed below.
3) Commitment to providing access to resources
A third key to successful
partnerships is the commitment to providing access to ICT and other
facilities and resources to students and faculty at both partner
institutions. IPSI students are exposed to the digital audiovisual
equipment and the strong web development curriculum and tools
available at the Institute. Of particular importance to the
partnership, ISPI students have access to 150 computers with
Internet access, which affords the opportunity to engage in the
distance education component of the program with the U.S. Partner
institution. BGSU faculty and students are benefitting by learning
from the extensive international teaching, research, and media and
journalism production experience of the IPSI faculty and
administration. Also, there are several key strengths of the U.S.
Partner for the MEPI exchange. The first strength is the
cutting-edge journalism, multimedia, computing and production
facilities housed in the BGSU School of Communication Studies, which
houses the Departments of Journalism, Interpersonal Communication
and Telecommunications. Further, as an Internet 2 campus,
Bowling Green State University has an advanced technological
infrastructure that fully supports all of the online and
telecommunications activities cited within the programs of this
grant. BGSU’s IDEAL unit (Interactive Distance Education for All
Learners) oversees the development and implementation of distance
(i.e., web-based) course work and communication on campus.
Additionally, the University is part of the larger OhioLink library
system, which allows MENA faculty and students participating in the
partnership to access materials and holdings at all of the state
universities and many of many of the private colleges and
universities in Ohio, and also provides links to that other U.S.
library systems. Finally, additional technology services are being
provided by WBGU-TV PBS and the US Embassy in Tunis which are both
providing digital videoconferencing services for the quarterly
meetings between the two universities.
4) Commitment to engaging with professional media,
journalism and civil society organizations
Because Tunisia is hosted
the United Nations World Summit on the Information Society, November
16 – 18, 2005, all eyes of the media, communication and technology
world have been focused on Tunisia, its government, and its media
organizations to assess how the Arab nation is addressing the
challenges of overcoming the digital divide, and of developing civic
discourse and equitable communication flow in the nation (Lengel,
2004). In this sense, IPSI students have been best positioned to
report on the UN WSIS and related events in Tunisia this past year.
IPSI faculty developed a program to focus reporting curricula around
the WSIS (IPSI, 2004). The online component of the university
partnership has also enhanced IPSI students’ efforts to share first
hand observations about the preparation leading up to the UN WSIS,
and to report directly during the actual event to their counterpart
students in the U.S.
In addition to
participating in this important media and technology event,
partnership students and faculty are also interacting with media,
communication, and civil society organizations. Online and
face-to-face work with civil society organizations, such as the
Center for Arab Women Training and Research (CAWTAR) and le Centre
d'Etudes Maghrébines à Tunis (CEMAT), provides important insights
into the impact of media and communication on civic discourse in the
MENA. Media organizations such as BBC North Africa; Tunis Afrique
Press (TAP); Mosaique - a new private Tunisian radio station;
newspapers including La Presse, Essahafa, Le Renouveau, El
Horia, Le Temps, Essabah, Echourouk, and Essarih;
Magazines including Réalités, and L’Observateur; and
private sector partners provide important professional development
opportunities for students’ professional development.
A final strength for
enhancing interaction with civil society results from the location
of BGSU, one of just a few major research universities within close
proximity to the largest and oldest Arab-American communities in the
United States. The Islamic Center of Greater Toledo, only 15 minutes
from campus, is one of the largest mosques in the U.S. and houses
one of the largest congregations. Interaction with the Arab-American
community occurred while IPSI students and faculty were in residence
at BGSU for a three-week workshop and internship program, through a
welcome reception, a summit, and through interview opportunities for
journalistic reporting assignments. Perhaps the most compelling
interaction was with editors and journalists of Arab American media
organizations, including the Arab American News, The Arab Gazette
and, most notably, The Journal & Link, who engaged an
outstanding, critical debates with the partnership students about
the challenges of creating and sustaining free and independent media
in both the MENA and the U.S.
5) Commitment to program development and enhancement
The mutual interests of
BGSU and IPSI faculty and administration in the areas of
international media and journalism; in the impact of ICT on
journalistic practice; in the digital divide in the MENA; and shared
interests in ethics and values, civil society and democracy through
the media; and a common balance of media theory and practical
skill-building stressed at both institutions create a solid
foundation for the partnership’s program goals and serve to focus
the broad goals of the partnership. These mutual goals and interests
lay the groundwork for the fifth key to successful university
partnerships: a shared commitment to similar program development and
enhancement goals. Commitment to such program milestones such as new
media, journalism, communication and ICT degree focus areas at IPSI
include a Bachelor of Science in Journalism in International Media,
and Masters of Science in International Media and in Environmental
Journalism. During the academic year 2003-2004, IPSI has inaugurated
the first Master’s degree in the entire MENA in specialty topics in
the media. During the same year, specialty topic was sports
reporting. The BGSU-IPSI partnership teams topics idea can be
sustained in future years with such topics as "International
Reporting on Technology Issues" and "International Reporting on
Democracy". The partnership faculty teams are also working to
enhance the IPSI’s MSc (master’s of science) in new information and
communication technologies (ICT) to include new online curricula
through the Frontera program (see description of Frontera
below). In addition, the partnership is developed and implemented an
intensive U.S.-based workshop on "Women, Media, and Democracy",
internships for Tunisian students with area media organizations, and
on-site professional development consultations with regional and
national media executives. Below, several aspects and program
milestones are discussed as evidence of successful implementation of
the program.
Women, media and democracy
Enhancing the lives of
women is one of the pillars of the Middle East Partnership
Initiative. As mentioned above the most important program and
curriculum development effort thus far in the partnership has been
curriculum development in the area of women, media, and democracy. A
key milestone if the IPSI-BGSU partnership has been the "Women,
Media, and Democracy" workshop which brought a competitively
selected group of Arab students and faculty to the BGSU campus for a
three-week intensive workshop from July 17 – August 5, 2005. In this
workshop 10 IPSI and 9 BGSU graduate and undergraduate students from
the US, Russia, and China were brought together to collaborative
explore about women, media and democracy and the points at which
those topics overlap and interact. These large topics and those
areas where they do interact are critical to the health of civil
society in countries around the world. Thus a three-week workshop,
no matter how intense, only offered the international group of
students the chance to scrape the surface of the issues.
Nevertheless, students from both institutions reported how much they
learned and grew from the workshop. The curriculum involved each
student engaging in individual research and journal assignments,
group research and presentation assignments, outside-of-class group
and individual work, a series of guest lectures, visits to
Arab-American media organizations, and other extracurricular
activities.
There were several
scheduled online activities at regular intervals in throughout the
workshop, each which used Blackboard, the BGSU online course
delivery program.1 Each session’s online dialogue topic
was developed in relation to particular readings, the presentations
by guest lecturers, the documentaries viewed, class discussions, and
other activities of the workshop. Students were expected to not only
take part in the online discussions, by reacting to other people’s
posts, but also by offering discussion points of their own.
Participating in the online discussions not only added to IPSI and
BGSU students’ learning about women, media and democracy, but it
also made the workshop very enjoyable. In addition, it was the hope
of the workshop organizers that they could learn from the students
about these discussions that will help to develop effective
communication between students at great distances, primarily between
students on-site on their respective Tunis- and Bowling Green- based
campuses during the academic year following with workshop.
All participating
students, but in particular the IPSI students, stated that the
online component of the "Women, Media and Democracy" workshop was
one of the most enjoyable and valuable to them. Many felt more
comfortable communicating online, rather than during class
discussions, which took place in English, the third language for
students from Tunisia and Russia, and the second language for the
student from China. They could think and write at their own pace,
read others’ postings, and thoughtfully respond. They were
encouraged not to speak to their peers in the computer lab, but
communicate only through computer mediated communication (CMC).
Online components of media
education partnerships
Although education
policymakers in the MENA acknowledge the fact that overall progress
within their societies relies heavily on introducing new technology
in training, very few practical steps have been taken in reaching
that objective, such as fostering the implementation of e-learning
technology in educational establishments. The severe digital divide
between much of the MENA and Western, industrialized countries point
to several factors. Social barriers, such as illiteracy and low
educational access, and economic barriers fostered sometimes by
regional political crises are two of them. Furthermore, there is a
lack of an appropriate legislation acknowledge distance education
degrees, and also financial, pedagogical and attitudinal constraint
to technological enterprise in education: prohibitive Internet
access prices, lack of Arabic content, fear that traditional
educational system looses ground in favor of an unconventional
pedagogical scheme that might have unexpected outcomes (Abouchedid,
2004).
These challenges have been
addressed through an online component of the media education
partnership, called Frontiers of New Technology Education, Research
and Action (Frontera), a program that has linked over 1,000
students from 14 different universities worldwide since its
inception in 1996, including BGSU, IPSI, Zayed University, Abu Dhabi
and Dubai, United Arab Emirates, and the women’s campus of King Saud
University in Riyadh, Saudi Arabia.3 Accessed through the
Blackboard online learning environment housed at BGSU, Frontera
allows students at both partnership institutions to connect online
and focus a dialogue on topics including online civic discourse, the
Digital Divide, media and journalistic ethics, and international
affairs reporting. Students who have been teamed with others in the
online international exchange forum have reported that their
connection through Frontera has lasted long after their
‘official’ time with the program has ended (Lengel, 2002; Lengel &
Murphy, 2000; Marin & Lengel, forthcoming).
Through Frontera,
students are asked to both interrogate the Internet and encounter it
as a discursive tool to explore critical issues in international and
intercultural communication. The project affords students the
opportunity to learn across borders and cultural differences.
Through computer mediated communication (CMC), students work
"together" in "cyber classrooms", across national borders and
cultural differences, to explore ethnicity, nation and citizenship,
the potential for civic discourse with persons from different
cultures and nations. During the past decade students of diverse
heritage, Mexican, Norwegian, Nigerian, Brazilian, Indian, Spanish,
Turkish, English, Arab, US, Welsh, Irish and Russian to name only
some, have engaged in dialogue through Frontera.
Grouped into small CMC
teams and using Blackboard (in the case of the IPSI-BGSU
partnership; other partnerships use their university email
accounts), students have been informed that they are part of an
international university partnership. They are also told that are to
explore their differences; differences of created by the boundaries
of nationalism, but also boundaries of race, class, ethnicity and
one's own identity.
6) Commitment to sustainability
Perhaps the most important
key to a successful partnership is the commitment to sustaining it.
It is in regard to this key that online connection is so crucial.
The strong online component of the IPSI-BGSU partnership positions
the Internet and CMC as mechanisms through which to explore this
crossing of boundaries because it made possible the students’
ability to journey virtually to other places, thus facilitating a
virtual "community of practice" of student peers and faculty. Along
with curriculum materials, this community of practice is one of the
most sustainable components of the overall partnership.
Along with the online
community of practice, other sustainable outcomes from the
partnership project include, but are not limited to the following:
1) new Bachelors and Masters degree programs offered by IPSI in,
among others, International Media and Environmental Journalism; 2) a
curriculum book targeted to IPSI faculty in international media; 3)
online educational materials including a CD-ROM targeted to MENA
region graduate and undergraduate media and journalism students,
which will report on the program outcomes and will enhance students’
skills in international affairs reporting, interviewing and other
journalistic skills, as well as raise awareness about civil society
and media ethics; 4) the website titled "Capacity building for a
Democratic Press" which will include assessments of the program,
examples of writing from the Arab and US students, and details of
the milestones of the overall program, and key readings and
references. One projected outcome of the program is that it will aid
participants’ examination of media, journalism, and online civic
discourse.
The potential for
sustainability of the partnership is one of the primary factors in
the assessment of the overall partnership program. Given the
particular nature of this program, there are also some useful
external performance measures. Over time the program will be able to
collect samples of the media content developed by the program’s
students. Some workshop participants, upon their return to Tunisia
after their study and internships in the U.S., have already
published reports and articles on their experiences and the overall
partnership program in the Tunisian media. More reporting of this
type is anticipated in the future. In addition, both the students’
work and any coverage the program elicits would have an impact on
audiences in the MENA and abroad. Finally, the online community of
practice of faculty and students at both partnership universities
will sustain not only because of the ease of online dialogue, but of
the important relationships developed both face-to-face and online.
Directions for the future:
Lessons learned to sustain the partnership
The partnership
co-directors have learned a vast amount of methods and skills to
enhance the current and future programs, particularly 1) the
importance of cultural and professional exchanges to enhance
appreciation of diversity and various practices and learning styles,
2) the importance of co-teaching, co-training, and co-learning with
international partners; 3) the importance of learning from students
from all participant institutions and 4) the importance of cultural
and professional exchange to develop sustainable programs that
continue long after the funded program concludes.
As discussed earlier, what
brings members of a MENA-U.S. community of practice together is a
shared vision and goals, a passion for mutual dialogue, respect for
human worth and dignity, individual voices, and wrestling with
complex social, cultural and political issues (Kubow & Fossum, 2003;
Kubow & Kinney, 2000; Kubow, 1999; Preston & Lengel, 2004). The
shared vision and goals will ground the efforts to sustain the
partnership, which include 1) curricular materials available on
CD-ROM and print, 2) a program website with resources and examples
of participant writing and publications, and 3) an ongoing online
community. While existing materials are targeted to faculty, the
curricular materials will aid not only media faculty students and
but also media practitioners. Drawing from the shared goals of the
partnership, development of the materials is a collaborative effort
between all partnership institutions. Through its creation and
assessment, the curricula will 1) provide a basic shared foundation
in media skills and issues, 2) provide conceptual understandings of
media in the MENA and the U.S. to build an ongoing communal
relationship, and 3) provide a potential foundation for other
international media studies programs in the MENA, particularly in
areas under the Palestinian Authority, which the partnership
institutions are currently helping to formulate.
Through cultural and
professional exchanges, media training programs, curricular and
training materials, intensive skills-building workshops, online
collaboration, and civil society and media organizational
interaction, an ongoing community of practice will grow, flourish,
and continue. While the long-term impact the program is difficult to
quantify, some aspects of the impact can be suggested. Efforts will
provide support and resources to MENA media faculty, students and
practitioners, especially in the area of curriculum development. The
connections faculty, students and practitioners make through the
videoconference and other interactions may also bear lasting fruit.
Finally, the students themselves who benefit from these
opportunities will carry away from the program solid professional
skills, a broader understanding of their own country and the
challenges it faces, and the knowledge that beyond MENA borders
there are resources to draw on and people to stand with them when
they encounter professional challenges.
At the heart of successful
partnerships, media faculty, students and practitioners will enhance
skills they will need to develop as responsible instructors,
learners and practitioners of journalism in a democratizing society.
Successful partnerships are a forum in which faculty can develop
their media teaching and practices to meet current developments in
civil society, and in which MENA students can carry on discussions
to help explore professional choices facing them as they participate
in the democratization of their society. American students will
benefit from their interaction with MENA students, as they dialogue
about the connections between media, journalism, and democracy and
implications of the project for their respective societies.
Perhaps more importantly
than media skills development, is the cultural exchange and
interaction afforded by international collaboration. Based on our
extensive experience in the MENA and relationships already developed
with MENA university partners, we have witnessed how media education
partnerships can not only develop professional standards in media,
but also build capacity to strengthen democratic practices, build
civil society, increase critical thinking and awareness, minimize
and manage conflicts, fight negative stereotypes. Near the end of
their participation in the "Women, Media, and Democracy" workshops
and their mini-internships, many of the Tunisian student
participants announced that while they "hated" America and Americans
before coming to the U.S., their viewed were completely transformed.
Similarly, BGSU university students from the U.S., China, and Russia
stated that any negative views of they may have had about the MENA
disappeared during their direct interaction. Stereotypical imagery
and ideas about the MENA, often the result of government and
mainstream, corporate media discourses, were stifled after three
weeks of direct interaction, intensive collaboration and
co-learning, and respectful dialogue. Hearing such reflection, we
have hope that, through the direct cultural exchange between U.S.
and MENA faculty, students, and media practitioners, partnerships
can create a level of compassionate interaction between the U.S. and
the MENA,
Endnotes
1 The partnership
was made possible with support from the U.S. Department of State's
Middle East Partnership Initiative (MEPI),
in cooperation with Higher Education for Development (formerly known
as the Association Liaison Office for University Cooperation in
Development;
ALO), and
the United States Agency for International Development (USAID).
Along with numerous initiatives, MEPI has funded the creation of
partnerships between colleges and universities in the United States
and the MENA. MEPI was founded to work with governments and people
in the MENA to expand economic, political and educational
opportunities. The initiative links MENA, U.S. and global private
sector businesses, non-governmental organizations, civil society
elements, and governments together to develop innovative policies
and programs to achieve that mission. For more background and
details about MEPI Program and HED, see: <
http://www.state.gov/p/nea/rt/mepi > and <
http://www.aascu.org/alo >. The authors would like to thank MEPI,
HED for funding the partnership and Anca Birzescu, doctoral student
in the BGSU School of Communication Studies, for her assistance in
editing this article.
2 Following her
Fulbright research year in 1993-1994, the U.S. Partnership
Co-Director strengthened her ties with Tunisia in 2004 when she met
with IPSI, CEMAT (Centre d'Etudes Maghrébines à Tunis), the US
Embassy in Tunisia, and civil society organizations in Tunisia to
build the partnership. The partnership was also enhanced during her
on-site participation in the UN World Summit on the Information
Society (UN WSIS) Phase I in Geneva (December, 2003) and first
preparatory conference for Phase II of the UN WSIS in Tunisia (held
in Hammamet, Tunisia, June, 2004). Her research on the UN WSIS and
on women and the media in Tunisia, work with media and NGOs, and
efforts developing the 7th MacBride Roundtable on world
communication imbalances held in Tunis in 1995, raised her awareness
of the imbalance of media and communication flow between the North
and South generally, and between the MENA and elsewhere
specifically.
3 For more
information on the Blackboard online course delivery system, see <
http://www.blackboard.com/us/index.aspx >. For more information
on Frontiers of New Technology Education, Research and Action, see <
http://www.fronteraproject.org >.
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About the Authors
All four authors are
co-directors of a Middle East Partnership Initiative (MEPI)
university partnership program creating a partnership between the
Institut de Presse et des Sciences de l’Information (IPSI) at the
University of Manouba in Tunis, Tunisia and Bowling Green State
University. The two-year program is funded by $330,000 of funding
and in-kind contributions from MEPI, IPSI, BGSU, the U.S. Embassy in
Tunis, and several private, civil society, and media organization
partners.
Laura Lengel (Ph.D.
Ohio University) began researching media in the Middle East and
North Africa as a Fulbright Scholar and American Institute of
Maghreb Studies Fellow in Tunisia, 1993-94. She is Associate
Professor in the School of Communication Studies at BGSU, following
seven years at Richmond American International University in London.
Her books include Intercultural Communication and Creative
Practice (Praeger, 2005), Casting Gender: Women and
Performance in Intercultural Contexts (with Warren, Peter Lang,
2005), Computer Mediated Communication: Social Interaction on the
Internet (with Thurlow & Tomic, Sage, 2004), and Culture and
Technology in the New Europe (Ablex, 2000), and articles which
have appeared in, among others, Journal of Communication Inquiry
and Convergence: The Journal of Research into New Media
Technologies, address political, economic, and socio-cultural
influence of media and technology, particularly in Eastern Europe
and the MENA region.
Catherine Cassara
(Ph.D. Michigan State University) is Associate Professor in the
Department of Journalism, in the School of Communication Studies at
Bowling Green State University. A former journalist, she teaches
print skills classes, such as reporting, editing and public affairs
reporting, as well as classes in international media and American
media history. She does research on American coverage of human
rights and studies the development of journalism in societies in
transition. She is the author of book chapters, articles and
conference papers about American coverage of international news and
the intersection of news and foreign policy. She is active in the
International Communication Division of the Association for
Education in Journalism and Mass Communication, and is a past head
of the division. She is the director of the BGSU component of the
International Media Seminar, hosted by the Center for International
Communications at the American University in Paris. She recently
directed the Intensive Communication Workshop for USAID public
information officers, held in Croatia, May 1 – 16, 2004; she and her
team were awarded commendations from the White House and President
Bush for their volunteer service to this USAID initiative.
Fatma Azouz (Ph.D. in
Journalism, Sorbonne University, Paris, 1982) is both a broadcast
journalism professor and practitioner. Her professional experience
includes thirty years of professional journalism experience at,
among others, Radio Television Tunisienne (RTT), Voice of America,
and the BBC. Dr. Azouz was awarded a Humphrey Fellowship to study in
the US from 2000 – 2001. She completed journalism training at
Belgian Radio Television, in digital editing in Marseille, and at
CAPJC. She has presented her work on Arab Women Journalists in
Beirut and in Tunis. She participated in an international meeting on
training communication skills in Tunis, and on youth representations
of women’s rights in Tunisia in Tabarka, Tunisia. She has published
articles on, among others, women and the media in the Arab World,
the Tunisian press and the environment, and international media. Dr.
Azouz is the 2005-2006 Fulbright Scholar-in-Residence at Bowling
Green State University, where she is teaching International
Communication, Women and Media in the Arab World, and is presenting
her research around the U.S.
Hamida El Bour
(Masters Degree in Journalism, 1988; Ph.D. in Sociology, 1999) is a
print journalism professor, practitioner, and producer. Her
professional experience includes journalist work at the political
issues desk at the French Tunisian daily, Tunisian National Radio,
the women’s magazine Info-Credif, the women’s magazine
Femme, edited by the National Union of Tunisian Women. She has
published articles on, among others, live television programs in
Tunisia, communication and social relationships in Tunisian films,
and women and the media in Tunisia. She teaches courses in
techniques of writing in journalism, specifically in the areas of
editorials, investigative journalism, interview techniques, and
reporting. She also teaches journalism and politics. She has been
awarded a Middle East Partnership Initiative grant from the U.S.
Embassy in Tunis to develop a student newspaper at IPSI. As part of
the IPSI-BGSU MEPI Program, Dr. El Bour and 10 IPSI graduate
students traveled to BGSU to participate in an intensive workshop on
Women, Media, and Democracy during the summer of 2005. Dr El Bour
co-taught the workshop with Drs. Cassara and Lengel from BGSU and
Dr. Mohammed Ali Kembi from IPSI.
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