Mohamed Zayani (Editor), The Al-Jazeera
Phenomenon. Boulder, CO: Paradigm Publishers, 2005, 205 pp.
$21.95 (ISBN 1-59451-125-X)
The book The Al-Jazeera
Phenomenon (2005) edited by Mohamed Zayani discusses various
viewpoints about the new voice in the world of broadcast news, the
Al-Jazeera Broadcast station of Qatar. The book is divided into
three subject areas: 1) "Al-Jazeera, Regional Politics and the
Public Sphere; 2) "Al-Jazeera Programming," and 3) "Al-Jazeera and
Regional Crises." The book also includes an introduction by Mohamed
Zayani who does an excellent job of presenting some of the most
important issues to be addressed by the various voices found in each
chapter. Zayani begins his introduction by stating that Al-Jazeera
is a relatively free channel "operating in what many observers
perceive as one of the regions that are less included toward freedom
of expression," a vast understatement in my opinion, which
underplays the importance of Al-Jazeera operating as an uncensored
source of Arab reporting. When Sheikh Hamad bin Thamer Al-Thani, the
Chairman of the Board of Al-Jazeera, announced that Qatar was
dismantling its Information Ministry, he made an unprecedented
announcement: "The Ministry of Information…is the Ministry that
controls the news media, be it television, radio or newspaper…WE
don’t see that a Ministry of Information has any positive role to
play in future media projects" (p. 2). Consequently, Al-Jazeera has
become a source of free speech in a region of the world that has
suppressed freedom of speech for several decades (depending on the
country, maybe for much longer. Kuwait, for example, had a free
press until the 1980s). The network addresses social issues which
the Arab governments are not discussing openly, such as Islam and
democracy, Islamic law, government corruption, persecution of
political dissenters, and it lends a voice to those dissidents who
dare to criticize the non-democratic, autocratic systems of the
Arabian Gulf region. Zayani argues that this forum has forced the
leading policy makers of the region to become more accountable
rather than be attacked in the media.
Not surprisingly, Al-Jazeera
has been met with reprisals because of its challenge to political
restraint, some regimes even going so far as to ban the network from
its borders. Nevertheless, Zayani points out that while governments
have not been happy with the coverage presented by Al-Jazeera, it
has attracted a wide Arab audience. For example, in 2002 (and it has
become more popular since this time), 56 percent of the population
of Kuwait preferred the station over others, and 47% of the
population of Saudi Arabia chose the station as their preference.
Ultimately, despite harsh criticism from some groups, Al-Jazeera is
regarded positively in the Arab World. One reason given for this
growing popularity is that Al-Jazeera is perceived as being the
first on the site of events and so provides instant and direct
information which might not be available from other sources. Al-Jazeera
first gained this reputation due to its reporting on the war in
Afghanistan, and its reputation for being at the forefront of news
events has grown steadily ever since. Al-Jazeera has also been a
"window" for news and events from organizations that are not
approved by the West, such as Al Qaida and the Taliban.
Consequently, Al-Jazeera has come to be accepted by the Arab world
as presenting news that matters to them. Part of this reputation has
been built on the station’s commitment to provide live, unedited
news and images, and viewers have witnessed "unfiltered" news,
especially in times of conflict. The audience perceives Al-Jazeera
as balanced and objective because it also provides a variety of
viewpoints by inviting guests that have a diversity of opinion and
political stances.
Zayani describes Al-Jazeera
as "Pan Arab," which may be one of the reasons that outside viewers
perceive it as biased. Arab issues dominate the news, but you will
also find the very "issue of Arabness" as a part of its format. As
described by Zayani, "Al-Jazeera plays off and even feeds an Arab
nationalist trend in its viewers" (p. 7). However, the rhetoric is
"wrapped in a democratic style" (Zayani, p. 7) which is appealing to
its Arab audience. Still, Al-Jazeera, although enjoying freedom of
speech that is unprecedented in the Arab world, especially in the
Arabian Gulf, is not without its limitations. Zayani points out that
it is suspicious that the network rarely reports on events in Qatar,
its host nation. In other words, the station rarely criticizes or
even addressed policies and events involving the Qatari royal
family. So, while Al-Jazeera has been touted as an autonomous
network, these are relative concepts. The Chairman of the Board is
part of the ruling family, after all. And although rated favorably
in polls, its objectivity is its weakest area, even though it ranks
higher than other Arab news broadcast stations.
Zayani’s introduction is
41 pages long and offers a comprehensive analysis of Al-Jazeera,
considering politics, its relationship with the West, its Pan-Arab
qualities and so forth, but there are several other essays included
in the text that provide a variety of viewpoints about the qualities
of Al-Jazeera. For example, Mohammed El Oifi describes the influence
that Al-Jazeera has had on the Arab public sphere. He argues that
Al-Jazeera has played a primary role in liberating Arab discourse.
Arab regimes no longer have control of the news media in their
region, and it has changed the way media affects the politics of the
region. He believes that Al-Jazeera has also affected political
relationships between neighboring states, "disturbing the nature and
logic" of these relationships. Arab governments are no longer able
to impose their interpretations of events on the Arab audience. El
Oifi goes so far as to suggest that the ability of Al-Jazeera to
stir sentiment against current regimes has caused those same regimes
to lose their sacred aura. Still, some believe that Al-Jazeera is
part of the "global mediascape" created by American hegemony.
Pluralism is thought to result in moderation, according to El Oifi,
and "Al-Jazeera seems to be part of the American recipe for a media
liberalism that is capable of producing political moderation" (p.
68). Nevertheless, Al-Jazeera is the most effective critic of
American policy.
Gloria Awad analyzes the
impact of Al-Jazeera.Net, which has brought the electronic version
of the satellite channel to an international audience. It allows the
international community to become familiar with the Arab voice.
Faisal Al Kasim argues that Al-Jazeera has brought a new and novel
format to the Arab world—the talk show where guests exchange ideas.
This is revolutionary in that individuals can exchange opinions and
express opinions in ways not viewed by an Arab audience before. Live
talk shows that discussed politics, and religious, social and
cultural issues were not allowed on Arab television in the past,
everything being "canned." The content is what makes these new shows
revolutionary. The show The Opposite Direction, for example, pitted
Dr. Nawal El Saadawi, a well-known Arab feminist against Sheikh
Yussef Al Badri, representing the clergy, where she made "mincemeat"
of him, according to Al Kasim. Needless to say, there was an angry
outcry, but this did not stop Al-Jazeera from airing such shows. The
format used by Al-Jazeera is unnerving to current regimes because
for the first time, dissidents living abroad now have a format to
air their views so that all Arabs can listen, if they choose.
The book The Al-Jazeera
Phenomenon presents a comprehensive discussion that cover the
politics, agenda, programming, and coverage of the broadcast
station. Its social and political effects on its Arab and
international audience are examined, and it helps to not only bring
understanding to the news organization itself, but to the Arab
self-image and identity that is associated with this media voice.
The Arab world has faced rapid modernization, and it was only a
matter a time until technology and ideas from the Western world
would affect its relatively secluded and traditional societies.
Change is taking place, and current regimes no longer have the same
type of control as in the past to monitor, censor and impose
information on their societies. This "phenomenon" is opening the
door for more diversity in perspective and dialogue, and it is clear
that Arab people will not turn back to a time when they had little
access to current, international, diverse news sources. Al-Jazeera
is a new voice, a new channel, and a new influence in the Arab world
and other spheres, and more Arab media sources of this nature will
surely follow.
The Al-Jazeera Phenomenon.
(2005). Zayeni, M. (Ed.) Boulder, CO: Paradigm Publishers.