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Steering globalization into a better
future –
How to reach a Planetary Consciousness through
a Global Marshall Plan
Frithjof Finkbeiner and Franz Josef
Radermacher
Global Marshall Plan
Global Issues: Scenarios and their
consequences
At the beginning of the new century, the
world is in an extremely difficult situation. The economic
globalization is inadequately regulated by worldwide
frameworks. It has unleashed the global economic system and
brought down national constraints; a process that is
accelerating. Concomitantly, the primacy of politics is
lost as the core political structures remain national or
continental, but not global. New technologies can substitute
more and more manpower and, together with the growing
integration of parts of the labour potential of poorer
countries into the world market, threaten the jobs of less
qualified workers in rich countries. These feel like
losers of globalization, and with reason. In its current
form, the globalization process does provide certain chances
for development, but it runs contrary to the goal of
sustainability because international standards and means of
regulation are lacking. The current development is
undermining the social and cultural balance as well as the
ecological stability of the world.
This situation is aggravated by the fast
growth of the world’s population toward 10 billion people
and the push of hundreds of millions more into
resource-intensive lifestyles.
Any sustainable solution must deal in a
global perspective with the central issue of limiting the
consumption of non-renewable resources and the ecological
damage. Technological progress can reduce environmental
stress per unit produced (dematerialization,
eco-efficiency). In total, however, the burden on our
ecological systems grows rather than lessens, due to the
so-called boomerang effect. Yet every call for
limitations, i.e. of carbon dioxide emissions, is foredoomed
by the global issue of distribution that remains
unresolved to this day.
There are two approaches to distribution:
a „grandfather" option that ultimately seeks to maintain the
status quo (refusing the poor countries the same right to
pollution that allowed for the standard of living in
industrialized states), or »equal allocation per capita« of
pollution rights and their trade.
In a global perspective that includes the
next 50 years, the current situation holds three possible
scenarios for the future (in terms of attractors). Two of
these are extremely threatening and incompatible with
sustainability. Central to the scenarios is the question if
two big postulates of global importance can be attained: (1)
protection of our natural environment and resources, and (2)
respect for the dignity of all people. If (1) fails, if we
continue as hitherto, the collapse is inevitable. If
(1) succeeds, the question is „how?" Through power, to the
benefit of few and the detriment of many? We would end up
with so-called brazilianization: massive
impoverishment of large parts of the population in rich
countries; a process that has already started. Only
consensus can lead to a model with perspective: an
Eco-Social Market Economy; the global establishment of
the European market system.
Eco-Social Market Economy
The solution is to advance on a global
economical level the basically ordoliberal approach of
eco-social, regulated markets that is typical for Europe
(social market economy) and some Asian economies (network
economies). One current model for this is a Global
Marshall Plan that links the establishment of adequate
structures and the enforcement of standards with
co-financing of development.
The efficiency of such an approach is
evident from the successful enlargement processes of the
European Union. On a regional level, these processes
benefit new members as well as the old ones, and Germany and
Austria in particular. Following the same logic, the
Montreal Protocol proves the success of the model on the
international level.
In this view, the European model seems to
be the only promising option for peace and a sustainable
development. It contrasts sharply with the market-radical
model of an unleashed economy (turbo capitalism) that
imposes neither environmental nor social responsibility.
However, the market-fundamentalist view is deeply engrained
in many heads through media manipulation (Lackoff), a fact
that encumbers any counter strategy. Forced to operate under
false preconditions, double strategies are necessary:
We must develop a sensible design for the
global economy (active shaping of globalization).
As long as an acceptable global framework
is lacking, we must focus on organizing intelligent
distribution processes in Germany and Europe.
A Global Marshall Plan/Planetary Contract
represents an intermediate step towards a worldwide
Eco-Social Market Economy. According to authoritative
sources, 980 Billion US-Dollar will be needed on top of the
current international development aid until 2015. Moreover,
the usage of these funds must follow different mechanisms
than currently applied, and in close interaction with the
world’s civil society. Some countries have already made
pledges, which reduces the amount of money needed
additionally to about 860 Billion US-Dollar from 2006. Under
an adequate regime, and focusing on developing countries
that are willing to meet the requirements, this sum could be
raised from 2008 through instruments such as Special Drawing
Rights of the International Monetary Fund, a worldwide levy
on financial transactions (Tobin tax), a worldwide
levy on trade (Terra tax), a worldwide levy on
kerosene, a reasonable trade system for CO2
emission rights, adequate debt relief measures for the
poorest countries, and, finally insolvency laws for states.
New forms of implementation
As important as raising the funds are new
forms of implementing the goals, in particular: financing
the implementation of the UN Millennium Development Goals on
a project basis. The effective allocation of funds
for self-directed ways of development is maybe the
most difficult aspect of a Global Marshall Plan. The
responsible bodies for the implementation could be the World
Bank and the United Nations Development Program (UNDP) as
well as other UN organizations, such as the UNEP
environmental programmes, UNESCO or the United Nations
Population Fund (UNFPA). On their part, these organizations
should rely more on local initiatives and NGOs
than they do today, and support adapted technologies,
measures to increase local welfare and private initiatives
for development. The latter should compete for co-financing
funds, allocated in selection procedures controlled by an
independent jury. Besides satisfying basic needs, financial
aid should be aimed at empowerment, capacity building and
ownership. Practical experience shows that self-directed,
self-assured and responsible development is best achieved by
promoting participation, education and enforcing the role of
women. Guiding principles for the allocation of funds are
subsidiary (bottom-up), transparency and control of
financial fluxes to reduce corruption. Concrete examples for
accordant fund allocation are micro financing and micro
credit or the partnership-helper model (help for
self-help).
Also, there is then pressure towards good
governance within countries, making sure all people will
have a decent education, some kind of health care
and so on. All this will significantly increase
the power of people to help themselves. This
will also be supported with the significantly increased
level of co-financing of about $100 billion a year. In the
concept of the Global Marshall Plan this money not just goes
to governments, but to a great extend goes into small and
medium-sized enterprises, into micro-credits, into regional
projects and it goes into improving the ownership situation
of poor people. And all use of such funds will fall under
strict compliance rules. So, all in all, the Global Marshall
Plan will significantly and permanently improve the
situation of the poorest.
The challenge behind the challenges – The
ethical question
The Eco-Social Market Economy model and
the Global Marshall Plan approach are both based on a clear
ethical foundation. This is the world ethos position, common
to all great religions, to humanism and also present in the
UN Earth Charter. Two principles are basic, which can both
be deduced from the golden rule, namely the principle (1) to
care for the environment and keep it intact and (2) to take
care for the dignity of all humans. These principles
immediately translate into corresponding requirements
concerning the governance of companies, which are today
reflected in concepts such as ethics for business or
corporate social responsibility. However, voluntary business
codes, as important as they are, are usually not sufficient
to address global needs. Internationally agreed upon rules,
transparency and compliance mechanisms are the key. This is
where an eco-social market approach and business ethics
meet. Because under suitable frameworks, markets will
reward, what is ethically desirable. We have to work harder
to achieve this situation.
What do we hope for?
Similar to Europe’s economic miracle
after World War II, the eco-social reasoning behind a Global
Marshall Plan/Planetary Contract will create a gigantic
global departure in the right direction, analogous to the EU
enlargement processes: economic development, environmental
protection, social balance and cultural balance are all
promoted simultaneously.
The developing part of the globe closes
the gap, and positive growth effects show everywhere. The
future formula 10~>4:34 indicates that within the
next 50 to 100 years, a ten-fold increase of the global
gross national product is achievable, at the same time
taking care for an efficient environmental protection and
the realization of a sustainable development. The effect of
a worldwide investment program in the scope required would,
in a relative perspective, be comparable to the effect of
constructing the transcontinental railway system in the US
at its time, and release unimagined powers for a
development in the right direction. While growth rates
in the rich world may average between 1 and 2 % per annum
for about 50 years, they will reach 6 to 7 % in the poorer
parts of the world. The rich North and the poor South will
profit equally from the resulting boom. At the same time,
the imposed social and ecological standards will contain the
current polarization within both the rich and the poorer
countries. Thus, more global balance is compatible with
environmental protection and does not entail less social
balance within states.
The Global Marshall Plan:A step into the
right direction
The Global Marshall Plan is a concept for
a world in balance. It consists of five strategic
cornerstones that are interconnected:
(1) The speedy implementation of the
United Nation’s Millennium Development Goals
as agreed upon worldwide,
as an intermediate step toward a just world order and
sustainable development.
(2) To raise an average of US$ 100
billion per annum in the period of 2008 to 2015 for
development cooperation. This figure is based on the level
of development aid and spending power of the year 2004. If
the development goals and with them the goal of global
common welfare are to be realized, this is the minimum sum
that needs to be added and spent exclusively for this
purpose.
(3) To implement fair mechanisms to
raise the funds needed. The Global Marshall Plan
Initiative supports the goal of spending 0.7 per cent of
the national budgets on development cooperation. However,
these means will amount to considerably less than the sum
needed to reach the Millennium Development Goals, even if
the most optimistic scenario came true. Therefore, and for
reasons of regulatory policy, a large part of the funds
required shall be raised via taxes on global
transactions and on consumption of global common
goods.
(4) The stepwise implementation of a
worldwide Eco-Social Market Economy and the
replacement of global market-fundamentalism with a
better regulatory framework for the global economy. A
just world contract is needed. The existing global
frameworks and institutions for the economy, environment,
social welfare and culture must be reformed and combined
(for example, those pertaining to the UN, WTO, IMF, World
Bank, ILO, UNDP, UNEP and UNESCO).
(5) A fair cooperation in the spirit of
partnership on all levels and an adequate flow of
funds are preconditions for the establishment of a
sensible regulatory framework. Key elements of a
self-directed development are the promotion of good
governance, measures to combat corruption and an
allocation of funds that aim at the grass-roots level.
The Global Marshall Plan provides us with
a concept for a future in balance. The growing support from
politics, the economy and non-governmental organizations
gives us hope, but the road before us is long and
troublesome, and success far from certain.
The Global Marshall Plan Initiative
focuses on a combined strategy of "bottom up" and "top
down"; i.e. of raising awareness and reaching a Planetary
Consciousness on grass-roots level and among decision
makers. People are informed about the goals of the Global
Marshall Plan through lectures, information events, and
publications, which generate political will for change in
the middle of our societies. At the same time, decision
makers at national, European, and international levels are
directly approached to gain their support.
Which are the next steps?
A new Marshall Plan must be the result of
an international consensus. There are currently many
groups and individuals around the world that have made
proposals for a Global Marshall Plan. Although their plans
have much in common, there are many differences among the
groups based on differing depths of research, emphasis on
specific issues, political influences, and cultural
interpretations. Nor have these groups been actively
cooperating to develop a universal consensus to accomplish
these goals. There are, of course, many other organizations
addressing similar issues, although not under the title
´Global Marshall Plan´, and they too have been unable to
reach a unified level of international dialogue and
agreement. This lack of international discussion reflects
the fact that the global economic system since 1944 has
developed an asymmetrical internationalism in which the
richer nations control the decision-making process on major
global socio-economic and environmental issues, which has an
adverse impact on poor nations. This has also affected
organizations and individuals attempting to address the
interdependence of global issues, including those working to
end poverty, achieve social development, solve global
environmental problems, and restructure the international
economy in support of sustainable development. There is
little opportunity for the various international groups and
individuals interested in a Global Marshall Plan and similar
concerns to meet and discuss their mutual interests because
there is no existing forum for international dialogue
representing all of the interrelated issues and all of the
interested parties.
What is needed is an inclusive format or
nexus for discussing the issues of global development,
environment and economics that involves diverse
representation from business, government, civil society,
academia, and media from both developed and developing
countries and is fully committed to a convergent
multilateralism, both in spirit and in practice. Like the
American Marshall Plan, which involved a new kind of
participatory framework between donors and recipients for
development relief and reconstruction, an International
Conference for a Global Marshall Plan must be created in
which the widest possible group of international
stakeholders can convene and reach international agreement
on the terms of a Global Marshall Plan. Although this
conference has no international authority or power to
implement a multilateral program for social development,
environmental and economic reform, its purpose is to create
a global democratic referendum for a Global Marshall Plan
that is universally supported by business, government, civil
society organizations, and other relevant groups. With a
broad consensus of international representatives involved in
identifying the agenda, the timeline, and the agencies
required to implement a Global Marshall Plan, the conference
will acquire an unprecedented level of global recognition
and popular legitimacy. International public demand and
political pressure will grow until the designated agencies
are authorized by governments and the United Nations to
launch a Global Marshall Plan. The creation of this
conference will involve several steps:
1. Developing an Agenda through
International Consultations
2. Consulting with International
Organizations and Experts – January-December 2008
3. Mobilizing Broad Networks of
Partner Organizations – January-September 2009
4. Creating Public Communications and
Outreach Campaign – September 2009 - April 2010
5. Generating Follow-Up Activities –
May 2010 – September 2012
For more details please go to
http://files.globalmarshallplan.org/pr/inc_705.pdf
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