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I.     Furniture of the early 1900’s

Prior to World War I, many retailers sold furniture in Hammond. Stores did not specialize. They sold a wide variety of goods. So consumers could purchase drinking glasses and shopping carts at the same store they bought sofas and tables.   The Furniture itself was very basic and so was the advertising. Each advertisement displayed pieces of furniture separately, such as a durable oak chair that might be displayed next to a solid oak dresser.

Since most items were sold in pieces, consumers could mix and match items easily. They could buy a second small oak side table at the Minas Store that they already purchased at a different store the year before. Typically, these pieces fell under a moderate price range. Beds ranged from $54.75 on the high end to as low as 16.50. While the furniture of this period was extremely solid, it lacked the flair and style that would be prevalent in the furniture of the 1920’s. 

              During this time, these stores and many others ran numerous ads each week.  Of these hundreds of advertisements, these are a few periodically selected through out this time.

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