more
cosmopolitan lines of furniture. The advertisements specialized, no longer
including other products beside furniture. Compared to 1907, the new lines were
less durable, featuring veneered items and
plush sofas.|
Hammond Furniture: Stylistic Change from 1907 and the 1920’s |
Styles of furniture changed in
the 1920’s. In their advertisements, local
retailers offered richer and more
cosmopolitan lines of furniture. The advertisements specialized, no longer
including other products beside furniture. Compared to 1907, the new lines were
less durable, featuring veneered items and
plush sofas.
The two great changes that affected furniture in the 1920’s were lines of credit and the sale of furniture in sets. Stores were now convincing potential buyers to purchase complete room furnishings at once. Many “blow out” sales were offered, and this period saw the beginning of lines of credit. Lines of credit became a popular sales strategy during the 1920’s. Lines of credit enabled customers who previously may not have been able to purchase furniture the ability to do so.
Hammond’s taste in furniture was similar to the entire countries. Furniture advertisements in the Sears Catalog were the same type of advertisements seen in the Hammond Times. The prices were lower in Hammond. This can possibly be attributed to Hammond’s residents being mostly blue collar.